If there’s one thing that should be at the heart of all SEO endeavours, it’s link building. Unfortunately link building has been given a bit of a bad rep over the last few months—the Penguin has put many SEOs into a tailspin, with everyone wondering just how they’re going to get the backlinks they need without suffering the wrath of Google, but it’s still a vital piece of the puzzle.
So, to help you out, here are a few tips to help you secure the quality links you’re looking for:
Create quality content. If you want to get quality backlinks then creating quality content will be the first thing you need to do—offer valuable information and people will naturally want to share it, being a great boost to your link profile whilst positioning you as an authority in the industry with a website that knows what it’s talking about.
Use social media to your advantage. Social signals are becoming increasingly important in the SEO world, but the sites themselves can be a great way to get backlinks too. Share your recent blog posts, articles or press releases and chances are other people will want to talk about them, and if you target places like Reddit and Digg as well as Facebook and Twitter you could soon get your links out there.
Get communicating. Social media may be the buzz of the moment but good old fashioned forums can work just as well—head to industry-related sites and get talking, and if you include your link in your signature (or post relevant links in the thread itself) you’ll get more traffic whilst building a reputation. It’s win-win. The same rule applies to industry-related blogs, so get commenting and build your online presence to see what happens.
At the end of the day it’s all about providing value to your target audience, and if you can do that you’ll soon be getting links the natural way. Share your expertise, get social and start conversations and people will soon be linking back to you, and if you’re getting quality links from decent sites you’ll be giving your SEO campaign the boost it needs.