Since the Penguin hit savvy SEOs have been looking at other ways of getting those much-needed “votes”, and social signals seem to be where it’s at. Twitter, Facebook and Google+ (as well as any other social site you care to think of) can all be utilised to great effect, and if you do it well you could achieve the social signals you need to make a real impact to your campaign.
Search engines are starting to come round to the idea that social votes are worth much more than simple backlinks—links can be bought, begged and borrowed, whereas social signals tend to be far more genuine. They’re a real indication of personal opinion and can be a great signal of how much people actually value a website, with every Tweet, post or +1 being an important vote of confidence.
To really use social media to its full potential you need to fully engage with your audience. Interact with them, offer great content, solidify yourself in the industry and make sure you’ve got a strong online presence—as ever, it’s all about providing value, and if you hit the right notes you could soon get the signals that you’re after.
But, it’s important to get some perspective. Yes, social signals matter and it’s highly likely that their importance will continue to grow, but they’re no substitute for getting the basics right. You need to provide great content whilst optimising your site effectively, and of course, you still need to be able to source those must-have backlinks for maximum SEO potential.
Make sure to get the balance right and you can’t go wrong, so never underestimate the importance of social signals (or, indeed, anything else in the world of SEO) and you can be confident in being on the right track.
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