SEO Company, SEO Nottingham

The Snowball Effect with SEO

If you consistently work hard and perform the right steps in SEO you create a “snowball effect” with the amount of traffic you receive, read on to find out more…

Starting out on SEO is like trying to fight your way out of a crowd of people, there are usually hundreds or thousands of websites out there targeting the same keywords as you who would love to be number one in the search engines.  The way to get out of this scramble is to work hard on the three key ares of SEO: on-site optimisation, off-site optimisation and content generation.

Once a website has broke free of the crowd the traffic levels usually increase at an exponential rate!

On-site optimisation should be the first part of your SEO efforts,  if the site is catergorised correctly and takes advantage of social networking systems such as WordPress then you are set for the other two key areas of SEO.

Off-site optimisation gives your site the initial kick it needs in search engines such as Google.  Linking back to your website from many other websites makes it look popular to the search engines and you will start seeing traffic for obscure “long tails” keywords that appear on your site.  An example of a long tail keyword is perhaps “Wimbledon yellow tennis balls” for a Tennis related website.
Continued off-site optimisation will bring in more and more traffic from search engines and from more and more precise keywords.  An example for a more precise keyword would be “Cricket Bat” for a Cricket related website; these precise keywords can have many thousands of searches in the search engines and could bring an amazing amount of traffic (visitors) to a website.

Content generation is ideal for gaining more traffic through longer tail keywords; the more you write about your subject, the more unique phrases or words you could rank for.  If you have a social media feed broadcast from your website then you can build external links just by simply blogging.  Spreading news about your content around the internet can also bring in in-direct traffic to your site, someone may have read a snippet of your article on an article site and decided to visit your main website from a link within it.

Continuing off-site optimisation and content generation will give you more power in the search engines whilst at the same time make you rank for more and more keywords.  Blogging and interacting with social networks can create a buzz around the content you produce, some of the biggest bloggers in the world get tens of thousands of people reading each blog post they produce and several hundred links towards to content they write; you can reach a stage where you can blog for backlinks which in turn promotes your blog, a snowball effect.

When people use search engines they usually click on the first results that comes up, this means that a ranking increase from position #3 to position #1 for your main keyword could incredibly bring in around four times the amount of traffic!  Below are some old Google statistics in the click through percentages for each position:

Money made from higher rankings can be poured back into website promotion whether it be offline advertising, PR or again more SEO.  This snowball effect can keep rolling until you have maximised the total possible share of the market you can realistically expect.

Our client DuffleCoatsUK.co.uk used this approach and now ranks #1 for every “duffle coat” related keyword you can imagine in Google.co.uk, give the search a go to see it’s results now if you wish.  Since creation they have gained traffic from 4,000 unique search phrases and have even recently got to position #2 for the single word “duffle”!

So get the (snow)ball rolling and stick at SEO until you break out from the crowd and gain momentum; who knows, you could do exactly the same system on another top-selling product or valuable keyword afterwards and really be successful!

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