In the world of SEO, the race to the top spot isn’t a sprint—it’s a marathon. There’s no point in firing off the blocks so fast that you get worn out half way round as that won’t lead to the results you’re after, so keep it cool, casual and in control if you want to make your way up search engine hierarchy.
In the past, the only time you’d have been able to get ultra-quick results was if you engaged in more unethical SEO techniques. Paying for links, keyword stuffing and similar tactics might have given you a short-term boost and may have even helped you hang on in there for a while, but these days such techniques are heavily penalised. What with the Panda and the Penguin being on your back there’s no way you’ll be able to get away with anything less than a pearly-white strategy, so get those quick fixes out of your head right now—slow and steady always wins the day.
You need to focus on building a quality strategy from the ground up, and that’s always going to take some time and effort. Yes, it may be time-consuming but you need the right foundations in place if you’re going to stand a chance of succeeding, so think on a more long-term basis and you can’t go wrong. You’ll need to focus on creating quality content, building your community, boosting your reputation and authority in the industry and gaining backlinks the natural way, ultimately ensuring you’ve got a strategy that can live up to the scrutiny of even the toughest of Google algorithms.
Remember the tortoise and the hare? Yep, the same rule applies (and that’s the last analogy, promise). Try and do too much to quickly and chances you’ll be engaging in shady tactics that will ultimately mean you get you left behind, so let the more unethical types try to get ahead as you play it cool. If you have a clean, high-end SEO strategy you’ll soon catch them up and will have something even more important as a result—longevity.
- Does slow and steady always win the race?
Once upon a time, successful SEO was more like a tortoise and the hare situation. Slow and steady always won the race with it taking a huge amount of time and effort to build a strategy that could deliver results, but these days it doesn’t always work like that. Yes, things like building a community, [...]
- Keep it natural and stay in Google’s good books
Any good SEO knows the importance of keeping their strategy as natural and as organic as possible, and the recent algorithm updates have shown just how vital this core concept can be. Start straying from the path and you could see your rankings drop dramatically, so why run the risk? Keep it natural and you’ll [...]
- Search EXPERIENCE optimisation—SEO from a new angle
SEO is all about getting search engines interested in your website to boost SERP rank, improve visibility and ultimately get the visitors you’re after. But, it could be time to look at things from a new angle. What about considering the end user as well as the search engine? After all, it isn’t search engines [...]
- Linking tactics to avoid
If the Penguin update has taught us anything, it’s that webmasters need to take a cold, hard look at their link building tactics. You might be employing white hat techniques but it’s still important to make sure that what you’re doing doesn’t look like a type of link spam, and here are a few link [...]
- It’s time to see the light
What with the Penguin and Panda still making headlines, it’s important to start looking at your strategy to ensure you don’t come unstuck. It’s time to see the light—black hat techniques hopefully don’t form part of your strategy anyway but if they do it’s about time you made some changes, because with the latest algorithm [...]