SEO Company, SEO Nottingham

PPC Verses Natural Listings

A surprising amount of people click on advertisements whilst searching on Google or Bing thinking that they are the information they are looking for.  PPC (paid-per-click) advertising allows any website to appear highly alongside the search results but they pay a small price every time somebody clicks on the link to their site.  Natural listings are free and usually require SEO or mass publicity to appear there, appearing highly in the natural listings can save companies many thousands of pounds on advertising costs through PPC.  Search engines such as Google and Bing make the bulk of their earnings from these advertisements and the areas they appear can be seen in the images below:

Google Search for “SEO Nottingham“:

Google Search showing advertisement areas (PPC in red, Natural in Green):

Bing Search for “duffle coats“:

Bing Search showing advertisement areas (PPC in red, Natural in Green):

Clicking on PPC advertising can sometimes lead you to dark areas of the internet, for example “Anti-virus” type searches can lead you to malware, expensive software or even viruses when you download the “free” software. Google fight a constant battle to make PPC advertising relevant banning many Google Adwords accounts if they use practices to ‘fool’ their software. Some advertising next to search results may be useful to you, you may be looking for new pair of ‘ski boots’ for example and find a half price sale being advertised. Within natural listings will be the biggest sellers of ski boots and within the advertisements will be the best bargains or deals.

If you sell and products or services online then just relying on PPC is a dangerous thing to do and many companies do this.  If you just rely on paid advertising for your website then the only way you can bring traffic to it (and make money from it) will be when you pay for advertising.  The minute you turn off your PPC campaign is the minute when you stop making sales!

Another risk of solely doing PPC is the fact that you could be banned from Google Adwords (some accounts have been banned by accident) or your competitors can out-bid you and push your advert down to the second page of results.  The cost of PPC is slowly rising up with reports of Google making tens of millions of pounds per day on it’s ingenious advertising platform.

SEO on the other hand is permanent and that’s what we here at RealWEbSEO.com specialise in.  We use special techniques to get websites higher up in the search engines by promoting them and making the site user friendly; top rankings create masses of website traffic who enter the site 24 hours a day.  Even when SEO work is halted a website can ride on the first page of Google for several weeks from the work done in the past before dropping down to the second page.

The biggest companies will use PPC and SEO to get the most custom possible, smaller companies could start testing out their product range with PPC whilst building up an online presence with SEO.  Some of our most successful clients have used SEO alone such as LittleFish Support who used SEO to win the Google search result “it support”.

If you’d like to discuss SEO for your company then call us now on 0115 941 8122

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