SEO Company, SEO Nottingham

Long Tail Keywords – The Path To Keyword Domination

kSo you want your website to rank #1 for your main keyword – who doesn’t?!

So where do you start? A lot of SEO newbies aim right towards their main keyword, let’s say they wanted to sell Umbrellas they would be optimising for the keyword “umbrellas” and expect to hit the first page of Google for that term.

Now if this is you imagine to the keyword to be like a huge mountain with the summit being #1 in Google; aiming straight for the main keyword would be like climbing up the steepest part of the mountain, a task many would give up on along the way! Why not conquer each little hill around the mountain reaching higher and higher as you go along, these would be your long tail keywords!

Long tail keywords are keywords that people type into search engines that have two or more words. Examples are specific searches such as “red, open top sports car“, questions such as “what’s the height of big ben?” or savvy internet searchers that want to find what they’re looking for quicker.

The great thing about long tail keywords is that you include shorter tail keyword within them, let’s say you were selling umbrellas again, here would be your list of keywords:

So whilst your battling for the #1 position in Google for your main keyword win many little battles along the way with long term keywords. The best way to stumble upon lots of long tail keywords is to blog CONSTANTLY, if you keep talking about your niche subject then they’ll be lots of little keyphrases you could rank for amongst the text you’ve wrote.

If you are doing SEO for an ecommerce then winning the traffic from these smaller searches can start to generate revenue funding more SEO work for the future so go out there and win searches for long tail keywords!

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