SEO Company, SEO Nottingham

Choosing the right SEO company

To many people SEO is a complete mystery; a worryingly large amount of business owners don’t even know what search engine optimization is!

For the website owners who do know the power of SEO there is usually a hard decision which SEO company to chose.  Many people blindly go with the web design company who built their website not knowing that they could possibly know very little about SEO techniques or they may have built a badly optimized site in the first place.

Some companies promise hundreds of backlinks at a very low cost and say that the more backlinks you have, the higher you rank in search engines such as Google and Bing.  This “fast track” SEO technique is usually carried out by Indian firms which do the very boring and tedious work of submitting your site to hundreds of directories and bookmarking sites.  Unfortunately it does little to improve your rankings, the only cheap SEO method without too much hard word is creating an online viral which takes a large amount of skill or luck!

If you want to know if a service is good then look at their track record.

Reputation is key to service industries, if you do a good job then the news spreads about your good work to other people and they may use your service too.  Would you rather use a builder who did a good job on your friend’s house or a random one out of the yellow pages?  Would you buy a wedding cake without looking at previous cakes made first?  Would you get a tattoo without looking at the artists previous work?

If you want to work with the right SEO company then look at their current clients and see how well they are doing.  If the company boasts about ranking a website well for a long key-phrase such as “rainbow coloured umbrellas” then it’s not half as impressive as ranking that site highly for the single word “umbrellas”.  If a website is ranking highly for single keywords such as “insurance”, “shoes”, “holiday” etc. then they must have a powerful SEO team behind them.

Real Web SEO currently rank www.sunglassessave.com at number 6 in Google.co.uk for the massive keyword “sunglasses“.  Another site we help out is www.DuffleCoatsUK.co.uk which is number one for every duffle coat term you can think of such as “duffle coat”, “duffle coats” and it’s even number 4 for the massive single keyword “duffle”!

So be careful who you chose for SEO services, many companies are becoming great at selling SEO without actually knowing what they are doing and you could lose out on a lot of business and/or money.

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