What is it? Well stuctured meta information is an important part of any SEO strategy. Meta Descriptions are seen on search listings on the major search engines, so they need to work for the search engines and importantly for any customers who read them. Meta Keywords are for the search engines reference only, to aid its understanding of what your site is about and should mirror the search terms your customers use.
Why is it needed? The right Meta Data will ensure Google knows who to promote your site to & when it is constructed correctly through knowledge of how to best employ Search Engine Optimisation (SEO). With a knowledge on your business & how Google reads this information it is incredibly effective in bringing more customers. Ensuring your site has good Meta Data is one of the most effective ways to bring more visitors to your site & increase the quality of those visitors.
How Real Web SEO can help. Real Web SEO can ensure this information is constructed correctly for your website in order to draw the right customers to the right pages on your site & by making you far more effective on search engines, increasing your level of visits. We do this through gaining an insight into your business from you & by researching the most appropriate phrases based on how people may typically search for a site like yours. We also know how Google likes this information to be presented to ensure you’re ahead of the competition, including using the right number of characters in the right place & in the right order.