Any company needs to put SEO at the top of the agenda if they’re going to get the traffic they want, but in the quest to get backlinks and social signals it’s easy to overlook one of the most important parts of all—on-site SEO. Getting it right can make all the difference to your campaign, and for a great example of on-site SEO done wellit’s time to take a look at bjretaillaw.com.
It’s all about making a website as search engine friendly as possible to ensure it can be crawled and ranked effectively, so it’s important to consider everything from SEO-friendly URLs and image descriptions to proper title and meta tags. Bjretaillaw.com manages to hit all the right notes—the site utilises URLs effectively by sticking to proper descriptions rather than using random characters, describing the content and making it easy for search engines to crawl and judge relevancy. With proper links to each page there won’t be any issues with indexing, and title and meta tags have both been used to great effect by properly describing the content.
As for the content itself? Well, not only is it vital to ensure a website is up to scratch from a search engine point of view but it’s important to appeal to readers too, with keyword density being a huge consideration. The general idea is to keep it as natural as possible, inserting keywords where necessary whilst still maintaining readability, and again this is something that bjretaillaw.com does incredibly well. But, these days it’s as much about providing value and relevancy as it is anything else, and again this particular website comes out on top—with every aspect of retail law being effectively covered, unique content on every page and fresh information thanks to regular news updates it hits all the right notes, showing how on-page SEO can be done.
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