How to get Google Sitelinks
Posted by admin on August, 6th 2010The Holy Grail of SEO is where your site is powerful enough that “Google Sitelinks” appear in the search results for your site’s listing.
Recently our highly talented SEO team managed to get their 5th Site links appearance for one of our new clients University of Whatever:
University of Whatever (UOW) sell fantastic Uni-style clothing such as hoodies, sweatpants and t-shirts that can be worn even if you never went into higher education!
Recently with our help UOW optimised their site’s URL structure to enhance on-site SEO. Most of their target ... (Read more)
Read moreSEO Advantages of Magento
Posted by admin on August, 3rd 2010
When it comes to ecommerce software there really is only one choice if you want to perform on-site SEO efficiently and that’s the open source software Magento.
Why is Magento the best e-commerce software for SEO? Flexibility and acccuracy…
Categories can be created in Magento which create a sub-folder; linking to the sub-folder itself brings up a preview of all the products within it or you can set the sub-folder to show another set of sub-categories. This beautifully separates different sections of a website in the same way WordPress does with it’s ... (Read more)
Read moreSEO Work – 5 Tips to keep working on SEO effectively
Posted by admin on August, 2nd 2010
Let’s face it SEO is usually a boring and some-what thank-less task!
Unless you’re creating an amazing viral campaign or writing about what you are passionate about, SEO work can quickly become a chore and many people quit after a few weeks of doing it.
Sticking to SEO work pays off in the long run but beware it can take at least 3-4 months to see vast improvements with a new site. For instance it can take many months before Google/Bing/Yahoo etc. even release a new site into the search engine results which can be ... (Read more)
Read moreHow to Sell SEO to Clients
Posted by admin on August, 1st 2010It’s a small joke amongst SEO companies that we spend half of our time explaining how important SEO is to potential clients.
This isn’t far off the truth; selling SEO to clients can be an up-hill struggle especially when they are already using PPC (pay-per-click) advertising or traditional ‘real-world’ marketing methods such as magazines or radio.
The worth of web development, graphic design and SEO is also massively down-graded by some business owners, it may take half an hour to graphically design a decent logo but the many years of experience beforehand could make the logo cost a few hundred pounds or ... (Read more)
Read moreUsing Google PageRank to avoid un-trusted websites
Posted by admin on July, 30th 2010
Websites are like friends, if you hang out with the wrong crowd then you can soon find yourself in trouble!
What other websites are linked to yours either by you linking to them or them linking to you? Are you part of a spamming network of interlinking spam sites or selling links?
We have seen a shocking amount of SEO companies use spam blog sites to gain backlinks; usually a blog is made and blog posts are “hired” out to several different clients linking to there websites. These blogs usually have cheaply written or copied ... (Read more)
Read moreDifferent spellings of the same keywords
Posted by admin on July, 29th 2010
How many different ways can you use the word “Amaze”? You could have “Amaze”, “Amazed”, “Amazing” and “Amazes”.
Do any of your main keywords have alternative spellings? If you sold “fridges” online for example then “refrigerators” would be an example.
Missing out on alternative spellings of your main keyword could lower your traffic levels. On-site SEO should include the main variations of keywords; Google seems to count the multiples of words as the same word so for example “tent” would be counted equally as “tents”. Major differences such as “camp” and “camping” will not be ... (Read more)
Read moreHow to use the Meta Description tag
Posted by admin on July, 28th 2010The Meta Description tag isn’t there just for the search engines to read, in fact Google pretty much ignores the content in the description tag altogether.
What it should be used for is enticing people to click on your listing in the search engine results. Let’s look at a typical Google search result for this site using the keyword “SEO Company”:
The Meta Description tag is shown in the Google listing, if you are unsure what the code looks like for the description tag then it is shown ... (Read more)
Read moreTwitter as an SEO tool
Posted by admin on July, 27th 2010
People are tweeting at an exponential rate and Google now indexes Twitter in real time using it’s new Google Caffeine software.
Twitter comprises of short messages that are under 150 characters long, any big gossip, news or viral gets ‘tweeted’ by thousands and quickly spreads across the globe. Twitter is mostly used for self-promotion due to the fact that you can stick advertisements and links directly into the feeds of people that follow you.
Twitter can be used as an SEO tool, but beware, some SEO companies are using Twitter alone for SEO which ... (Read more)
Read moreBacklinks from mutliple IP addresses
Posted by admin on July, 26th 2010
How many different sites link to yours… 10, 100, 1,000, 10,000?
SEO is a numbers game, but the number of backlinks you have isn’t the only thing you should aim for. You could simple get one footer or blogroll link on a popular site and get tens of thousands of links from every page they have. These tens of thousands of links may look impressive but you could still be beaten by a site with say 30 backlinks in Google’s results.
Getting all of your links from one source isn’t the best SEO strategy, ... (Read more)
Read moreI wrote an amazing blog post and all I got was one lousy backlink!
Posted by admin on July, 23rd 2010
Real Web SEO has hit a few milestones this week including our 100th post yesterday and over 250,000 recorded in-links according to Website Grader (150,000 on Yahoo)!
We thought it’s time again to get viral online, our last viral attempt achieved a few hundred backlinks and there are so many other avenues we can explore.
Viral marketing can achieve the highest levels of natural SEO, if you create something amazingly funny, interesting or shocking then that viral can go global overnight. Top viral campaigns such as the one for the film “Blair ... (Read more)
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