Link Building Strategies
Posted by admin on December, 14th 2010When building links towards your website what strategies should you consider?
It’s really easy to add a link onto a blog, social network or forum but as thousands of people discover with SEO, there is no easy way to optimise successfully! If you’re going to create a link to promote yourself then you’ll have to be smart about it and put a little effort in…
An important ranking factor in Google is the surrounding content around a link. When I say surrounding content I mean the text within the same tag in the HTML code of the website, typically you’ll see user ... (Read more)
Read moreUsing a PPC Campaign alongside SEO for Business
Posted by admin on December, 7th 2010
SEO is the key to long term success but PPC (pay per click) is ideal for making quick amounts of instant profit.
When we perform SEO for our clients sometimes the links can several weeks to several months to take effect and position a site highly in the search engines. When you have a fully functioning site that is likely to convert visitors into sales it would be a crime to waste time and wait for natural traffic when there’s perfectly good traffic out there which can be bought.
PPC is a numbers game, ... (Read more)
Read moreReal Web SEO – Nottingham Google Sitelinks
Posted by admin on November, 23rd 2010Here at Real Web SEO we were happy to notice Google sitelinks towards our main local keyword this week which is “SEO Nottingham”.
This signifies that RealWebSEO.com has stepped up a mark to become an ‘Authority site’ for the local keyword in Google’s algorithm!
Other exciting news is for our relatively new PR Company (JPR Marketing) which has won itself a Google “badge” for the local keyword “Internet Marketing Nottingham”. This is basically a more tab which shows more results from a certain website within the Google listings, it’s ... (Read more)
Read moreProtein Powders from Trec Nutrition
Posted by admin on November, 23rd 2010
With Protein Powders, L-Carnitines, Stimulants, Amino Acids and HMB available, Trec Nutrition has all your bodybuilding supplement needs.
Trec Nutrition came to Real Web SEO looking for expansion of their online sales of protein powders and creatine supplements. Trec is a well known and trusted brand for men and women looking for supplements to enhance their fitness goals and currently receives around 30% of it’s web traffic with “Trec” related keywords.
The website on trec-nutrition.co.uk has been an on-going ecommerce build from our sister web design company Juno built in ... (Read more)
Read moreSEO and the Press
Posted by admin on November, 16th 2010The best links you can ever wish for are from online news and gossip websites.
Websites from the press attract a lot of attention online, some yielding millions of backlinks and hundreds of thousands of unique pages of content. Sometimes an even better feature of these media sites is that they have little to zero out-going links; if you managed to get a link within an article it will have INCREDIBLE power.
Getting a feature in a local news story can sometimes spill out into the national news and get several hundreds of natural links. If a news story is related to a ... (Read more)
Read moreQuickest Conversion Optimisation Techniques
Posted by admin on November, 6th 2010Conversion optimisation of a website can be a frustrating task, it’s important that you experiment in a way that gets results as quick as possible.
Upping the conversion rate of a website is a permanent and will increase a website’s profits ever since it gets implemented. For example if an experiment proved that a single change to a website increased sales by 10%, this 10% improvement can be implemented instantly and will always perform better than the original site.
Large Sample Rate
To perform conversion optimisation quickly the most important thing you need is lots of visitors to the site you ... (Read more)
Managed Services with LittleFish Support
Posted by admin on November, 2nd 2010
LittleFish Support are the UK’s top IT support company who specialise in managed IT services and hosting.
Here at Real Web SEO we optimised the LittleFish website around 2 years ago for the keyword “IT support” which made it number one in Google.co.uk. This #1 ranking was one of the key components to LittleFish’s expansion and the team grew over 10 times the size in the next two years. Even now the keyword “IT Support” puts LittleFish at number 6 in Google which is impressive since the latest SEO work was ... (Read more)
Read moreGoogle Search Promotes Local Listings
Posted by admin on October, 29th 2010Google have drastically changed the way local search results are displayed on it’s search results listings.
Local listing are now brought out of the mini map and are now added to the main search results. See the image below for an example with the local keyword “restaurant nottingham”:
The mini map has been moved to the right hand side which covers the advertising as you scroll downwards. Intrestingly the data used for these new local listings comes from a combination of the homepage meta and the information stored in the local listing as ... (Read more)
Read morePeter Shalson – Online Profile Development
Posted by admin on October, 19th 2010Peter Shalson is a successful Entrepreneur who invests in many types of businesses and charities.
Although well known in manufacturing and appearing on the Times rich list Shalson has little online presence. Here at Real Web SEO we are building and optimising an online profile for Peter with the website PeterShalson.com.
This is part of our new service to protect brand names and reputations. Last week we ran a campaign for Huggle Buddies and we now have the top 4 natural listings in Google.co.uk for the keyword “Huggle Buddies” which also includes the main sales video in a ... (Read more)
Read moreKeyword Optimisation – When to Quit
Posted by admin on October, 14th 2010When optimising a website some people aim for keywords with the largest amount of traffic which are usually the shortest and most generic keywords describing their target niche.
Whereas it would be nice to rank for the biggest keyword out there is it what you should really be focusing on? When should you quit and target smaller keywords?
Cost of SEO
Let’s say for example you sold “Used Cars” on your website and you plan to be number 1 for the massive keyword “Cars”. There are hundreds of other websites targeting the keyword “Cars”, some with literally millions of backlinks, millions ... (Read more)