The Importance of being #1 in the Rankings
Posted by admin on July, 9th 2010When it comes to the first page of search results you’d naturally presume that the website in the number 1 position will gain the most traffic and you’d be right. But how important is being number one when you are say number two or three in Google?
The answer is that the number one position can bring in around 3 times the amount of traffic that if you were in the number 2 position!!
Results of click-through rates were accidentally leaked by AOL a few years ago and the findings can be found below and in the pie chart image:
Here ... (Read more)
Read moreBlogging for the Future
Posted by admin on July, 8th 2010
Blogging regularly is very important for SEO as it creates new, fresh content for Google and other major search engines to read. One of Google’s ranking factors is how often your website is updated, also Google seems to crawl regulary updated websites more often than static websites. Blogs about the latest news or gossip can bring in a lot of traffic so it pays to keep blogging even when there is little to blog about as you’ll get noticed very quickly when you hit a big subject.
WordPress has a very handy feature where ... (Read more)
Read morePageRank – When to Spread and When to Focus it
Posted by admin on July, 6th 2010
Google’s PageRank algorithm was Google’s only ranking factor when it first started. As it only focused on link popularity Google was originally called “BackRub” a name which luckily was changed!
PageRank is also known as “Link Juice” to SEO enthusiasts, every time a website links to your website they pass on some link power (link juice) and promotes your site up the search engine results. You can get higher PageRank by gaining links from other sites but there’s a twist to the tale; a website with higher PageRank passes on more ... (Read more)
Read moreDavid Wiltshire – Juno Web Design
Posted by admin on July, 5th 2010Thanks to Real Web SEO my web design company Juno is #1
for several local search results including “Web Design Nottingham”,
“Magento Nottingham” and “PHP Development Nottingham”
Avoid Reciprocal Linking
Posted by admin on July, 5th 2010
The ghosts of SEO past still haunt us to this very day…
I notice about 2-3 requests for reciprocal links per day for RealWebSEO.com usually with automatically generated forms such as the example below:
Hello owner of REALWEBSEO.COM we would like to give you a quality related link in return for a reciprocal link. We are a PR3 site and are very reputable, we would like our link to be in this format:
Anchor: FREE SEO
URL: http://www.free-seo-services.net
etc. etc.
Reciprocal links sound great, you get a DoFollow link from another site in your industry, that’s ... (Read more)
Read morePPC Verses Natural Listings
Posted by admin on July, 2nd 2010A surprising amount of people click on advertisements whilst searching on Google or Bing thinking that they are the information they are looking for. PPC (paid-per-click) advertising allows any website to appear highly alongside the search results but they pay a small price every time somebody clicks on the link to their site. Natural listings are free and usually require SEO or mass publicity to appear there, appearing highly in the natural listings can save companies many thousands of pounds on advertising costs through PPC. Search engines such as Google and Bing make the bulk of their earnings from these ... (Read more)
Read moreDouble Listing in Google – RealWebSEO.com
Posted by admin on June, 30th 2010
Here at Real Web SEO we usually perform SEO for our many clients but recently we’ve concentrated on our own sites to bring in extra work.
We already ranked #1 for “seo nottingham” in the UK so the only solution to improve this important keyword was to try and get a double listing in Google.
3 Weeks after the initial work was put in to get the double listing we finally made it. We can’t give away the secret of getting a double listing but it is certainly worth trying to achieve, don’t give ... (Read more)
Read moreNorthampton Presents a Real Cosmopolitan Menu
Posted by admin on June, 30th 2010
Located just south of the ‘heart of England’, Northampton offers an eclectic assortment of cuisines. Amongst all the Northampton restaurants listed on www.godine.co.uk the most welcomed addition is that of a specialist seafood restaurant. This stands alongside a broad range encompassing Chinese, British, Indian and Vietnamese. Godine allows you to view sample menus, pricing, ambiance, facilities and availability of functions, enabling customers to make an easy informed choice before booking.
One taste that is particularly well catered for is Indian, enough to give any evening some real spice. In fact two ... (Read more)
Read moreThe Perils of Forums
Posted by admin on June, 30th 2010
Forums can be an amazing source of traffic whether it be a forum about saving money or a forum about drift cars. These two examples get many thousands of people discussing subjects and things they are passionate about which means the site has many repeat visitors and can make a lot of money from advertising.
Forums can also be a curse on a website when members start chatting about un-related subjects. Too much chitter-chatter on the latest news or gossip starts mixing up the subject matter on a forum, ... (Read more)
Read moreGoogle – Future Predictions of Ranking Factors
Posted by admin on June, 28th 2010
Google roll out many minor changes to their search engine results every month.
About 2-3 times a year Google roll out a major change to their ranking factors and around 2-3% of sites become massively effected. The last big update was in May and effected long tail keywords noticed by many webmasters.
Some changes to Google’s ranking factors completely knock websites out of the search results as they used copied content, keyword stuffing or some black-hat techniques to gain position in the SERPs. If you’ve used frowned upon SEO practices ... (Read more)
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