Sunglasses Save gain a higher ranking on Google
Posted by megan on October, 20th 2011
We are pleased to announce that our clients Sunglasses Save have reached the number 2 spot on Google for the keyword ‘Sunglasses,’ with the help of the Real Web SEO team. Sunglasses Save are known for selling 100% authentic designer sunglasses, including well-known brands like Ray-Ban, Nike and Oakley. They sell these designer glasses at a 30% lower rate than what they are sold for on the high-street, meaning customers get a much better deal when ... (Read more)
Read moreSearch engine improvements for Graham and Green
Posted by megan on October, 19th 2011
The Real Web SEO team have been working closely with Graham and Green, known for their contemporary furniture and stylish home accessories, to improve their search engine listing results. To do this we targeted specific keywords, chosen by Graham and Green, which were directly related to the products they sell. When we first started working with Graham and Green they specified that they wanted to be the top result in Google for the key words ‘home accessories.’ They also wanted to focus on other ... (Read more)
Read moreWill Facebook and Twitter Collusion Thwart Google+?
Posted by admin on September, 23rd 2011After Google announced the launch of their new social network, Google+ in June 2011, Facebook was uncharacteristically quiet.
Then following the Google+ launch, the search engine Bing (which happens to be a partner of Facebook) bought Skype, an internationally popular piece of internet video and telephone software. Following the announcement from Google about their new Hangouts feature to accompany Google+, it doesn’t take a marketing genius to see that Bing and Facebook were keen to not miss out on any established users defecting to Google+ in the early days.
Facebook and Google have long been rivals, with each criticising the other ... (Read more)
Read moreHow do you check for duplicate content?
Posted by admin on September, 14th 2011One of the first rules you learn when you start doing Search Engine Optimisation (SEO) is that search engines hate duplicate content. Firstly, duplicate content doesn’t add value to web users as several websites popping up with the same content is irritating for users who are trying to do research. Secondly, search engines then have to decide which website posted the content first, which has the most authority etc and then decide which reigns supreme over the others.
This is why Google implemented their Panda update – to encourage people to stop posting copied or similar (spun) content across the web ... (Read more)
Read moreThe Demise of Yahoo!
Posted by admin on September, 12th 2011
A long time ago, Yahoo! was a major player in search engines, transforming itself from what was essentially a massive directory of the web into a full search engine as we would recognise now. Yahoo! had many successes, such as its 1,000,000th hit in 1994, two years before it’s rival Google even began.
For over 15 years, Yahoo! has dabbled in video, social networks, email and other services such as live chat. Unfortunately for Yahoo!, all of these services seem to have been superseded by other websites (Gmail, Skype, Facebook). So ... (Read more)
Read moreCommon Canonical Problems
Posted by admin on September, 5th 2011
Lots of websites have different “copied” versions of their homepage which can hinder your SEO efforts. Whether it is part of your internet marketing strategy or a mistake made within your website’s URL structure, multiple homepage URLs can water down your SEO campaign and have other potentially harmful effects.
Examples of this are:
- www.domain.com/
- www.domain.com/index.html
- www.domain.com/ref=XYZ123
- www.domain.com/visit?n=743835
All of these pages could be exactly the same homepage with the same content, yet but on separate URLS.
Then there are WWW. canonicalisation issues can also occur if you don’t have a 301 redirect ... (Read more)
Read moreUnion Square – Construction Management Software
Posted by admin on September, 5th 2011
We’re pleased to announce that Union Square, known for their award winning Construction Management Software ‘Workspace’ are enlisting our SEO services to increase traffic levels and conversion rates on their website.
Union Square is the company behind the UK market leading, knowledge management platform, Workspace, which is used by more than 30,000 construction industry professionals from 15 different countries. The company has come a long way since it’s first order for Workspace in 2004, with average annual growth rates ranging between 30-35%. Union Square ... (Read more)
Read moreWhat’s the deal with Google Sitelinks?
Posted by admin on August, 31st 2011If you use Google a lot for searching the internet, you may have noticed some changes in recent weeks.
When you search for a brand e.g. “Graham and Green”, you will see that the majority of the first page of Google has changed. This is because Google have recently made some changes to how they display search results for large or popular websites by adding sitelinks.
So what exactly are Google sitelinks and how do they work? In the simplest of terms, Google crawls your website and finds shortcuts to the pages that it thinks users will find the most ... (Read more)
Read moreThe Hanger King Pro
Posted by admin on August, 12th 2011
Do clothes tend to miss the wardrobe and the drawers? Is it frustrating trying to find things you thought were in the wardrobe but have gone missing?
Maybe you’re a designer or a dressmaker and need something to keep clothing in check and hung correctly.
Then take a look at the Hanger King Pro, a piece of revolutionary wardrobe equipment that will sort out your wardrobe, or your clothing in moments and you’ll never look back.
What is Hanger King Pro? It’s a coat hanger that’s different. Its keeps clothes in ... (Read more)
Read moreSmartPhone SEO – What to Expect in the Near Future
Posted by admin on July, 18th 2011Gone are the days when the only way to go online was to use a big, clunky computer at home; an ever-growing percentage of people now use smartphones to access the Internet on the move.
Surfing online with a smartphone is a completely different experience than a typical desktop PC with these noticeable differences:
- The download speed is a lot slower
- The screen resolution is a lot smaller (typically 320px by 480px)
- Website navigation is done with a touchscreen and not a mouse
So what does this all mean for SmartPhone SEO?
Currently Google are making subtle changes to ... (Read more)