What summer 2013 has in store
Posted by Leanne on May, 20th 2013The world of SEO never stands still, particularly when it comes to Google. Algorithms are updated and techniques are changed with everything being solely focused on providing the best user experience possible, and it’s nice to get a bit of a heads-up every now and again. Luckily Google has given us one—Matt Cutts was nice enough to create a video of what webmasters and SEOs can expect over the next few months, and here at Juno we’ve gone through it to give you a few key changes that are set to come our way:
Why page load speed matters
Posted by admin on April, 18th 2013Good SEO is as much about providing a great user experience as it is anything else. If you’re keeping readers happy Google will reward you with a higher page rank, and there’s one key area that’s easy to overlook—page load speeds. Forgetting about it can be a big mistake with this aspect of SEO and design as a whole having more of an impact than you might realise, with Google using it as a key factor in its algorithms.
The reason it matters so much? Quicker page loads = a ... (Read more)
Read moreTop tips for better META descriptions
Posted by admin on April, 2nd 2013Compelling META descriptions are vital in your quest to achieve SERP success. A well-crafted description can result in more click-throughs and better results all-round, and the one key piece of advice we can give you is to always write for the reader first and the search engine second. This applies in all areas of SEO but perhaps even more so in this sense, so to help ensure you can achieve the necessary results we’ve put together a few top tips to get your descriptions up to scratch:
Keep it ... (Read more)
Read moreInterflora suffers the wrath of Google
Posted by admin on March, 28th 2013In the world of search Google reigns supreme, and that’s why brands of all shapes and sizes need to do everything they can to adhere to the rules. Staying white hat is the only option, implementing SEO techniques that can in no way be construed as manipulative, but sometimes even big brands get it wrong. Interflora is one of them, with their recent high-profile penalisation showing the importance of staying compliant.
The florist came under fire for what Google called “unnatural link building”. They were found to have a large number of paid-for links on newspaper sites which ... (Read more)
Read moreThe fine line between desktop and tablet
Posted by admin on March, 18th 2013It may seem like tablets are a permanent fixture in our daily lives, but really it’s only been since the launch of the iPad in 2010 that they’ve become mainstream. The rapid proliferation of this kind of technology has changed the way advertisers and consumers interact (particularly in the realm of search), but although it might look like tablets and desktops are at the other end of the spectrum the line between the two is actually becoming increasingly blurred. This has led Google to offer “enhanced” AdWords campaigns to help target ads more effectively, with their data showing ... (Read more)
Read moreHow (and why) content goes viral
Posted by admin on February, 18th 2013Producing viral content has almost become the Holy Grail of marketers. Having that kind of impact in the digital arena can only be a good thing—it’ll make audiences sit up and take notice, and the results can be startling. Just think of all that extra traffic you could generate! Given that producing great content should already be a core part of any SEO campaign we thought we’d take a look at how (and why) content goes viral, and you might even be able to recreate it for the same kinds of results…
OK, first up, the bad news—there’s ... (Read more)
Link building without links—the future?
Posted by admin on February, 4th 2013The last 18 months or so have seen the SEO playing field change dramatically, and one of the key changes is in relation to link building. Once the core part of any SEO campaign, link building has come under scrutiny in the wake of Google’s algorithm changes and doesn’t hold as much weight as it once did—in fact, link building done wrong could do more harm than good with poor-quality, spammy techniques meaning you’re instantly in Google’s bad books whilst the possibility of negative SEO only adds to the concerns, and that’s why link building without links could well ... (Read more)
Read moreMake an impact with video
Posted by admin on January, 22nd 2013These days there’s more to content than text. To really make an impact you need to start looking at other forms of media with videos being at the top of the list, and with the world and his wife using YouTube you’ll be in good company. YouTube is the second largest search engine out there, second only to Google, and with 48 hours of video content being uploaded every minute it’s only getting bigger. In fact, videos are 50 times more likely to appear in the first page of Google compared to other forms of content, so doesn’t ... (Read more)
Read moreHow PR can boost your SEO campaign
Posted by admin on January, 21st 2013SEO and PR might sound like entirely separate entities, but in actual fact the two disciplines can work together surprisingly well. We might even go so far as to say that to really make an impact with your SEO campaign you need a bit of PR thrown in, with them both working in harmony for maximum results. In essence it’s all about visibility and effective communication, and there are plenty of ways that PR can help your SEO campaign.
First up, their connections. A well-connected PR professional can work wonders for your visibility—if they’ve got connections within ... (Read more)
Read moreMake the most of Pinterest
Posted by admin on January, 16th 2013Over the last year or so social media has gone to a new level, and if done well it can be a fantastic driver of traffic. That means it should be a core part of any SEO campaign and with Pinterest in particular proving to be incredibly beneficial it’s high time you got on board (see what we did there?)—it’s become the fastest-growing social networking site of all time and business accounts were even launched in November to make it easier and more beneficial for businesses to use this channel, so to help you make the most of it ... (Read more)
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