SEO Company, SEO Nottingham

On-page SEO still matters

2012 has seen the SEO arena change dramatically, largely the result of numerous updates and algorithm changes implemented by Google. What worked for SEO this time last year probably won’t be so successful now and that’s led a lot of people to start panicking and make drastic changes for the future, but there’s one vital thing you need to remember—on-page SEO still matters. It’s easy to overlook the basics and instead focus on wider SEO strategies to get your brand noticed but spending time on making sure your site is fully optimised should be first on your list of priorities, and it’s more important now than ever before.

At the most basic level, it’s all about appealing to your target audience and getting the interest you want by putting the searcher first rather than the search engine. Yes, you still need to make sure you’re getting indexed so you can boost your SERP rank but in a lot of cases a decent ranking will come naturally once you’ve got your audience interested, so always put user experience at the forefront of your mind if you want to achieve on-site SEO success.

There are a number of ways you can go about doing this. Quality content is of course vital and everything you produce needs to provide value to your customers, and responsive web design is a must if you want to get that must-have mobile traffic. But, you need to remember the basics too with things like effective titles, proper use of meta tags, images and friendly URLs often making all the difference, with everything needing to come together to offer a fully-optimised site and a great user experience.

On-page SEO really does matter. Not only is it vital to ensure your website is up to scratch from a search engine point of view but if you get it right you’ll be giving any visitors a great experience as well, and by focusing on the reader as much as search engines you’ll soon hit the right notes. In the wake of so many algorithm changes you need to step your game up if you want to attract (and keep) your audience, so never underestimate the power of on-page optimisation and you could soon notice the difference to your campaign.

Related Posts

• Why page load speed matters

  Good SEO is as much about providing a great user experience as it is anything else. If you’re keeping readers happy Google will reward you with a higher page rank, and there’s one key area that’s easy to overlook—page load speeds. Forgetting about it can be a big mistake with this aspect of SEO and [...]

• Get on-page SEO right

  Any company needs to put SEO at the top of the agenda if they’re going to get the traffic they want, but in the quest to get backlinks and social signals it’s easy to overlook one of the most important parts of all—on-site SEO. Getting it right can make all the difference to your campaign, [...]

• On-page SEO done well

  Success in the SEO arena means more than generating backlinks. To really achieve the desired results you need to make sure your on-page tactics are up to scratch as well, and it’s always a good idea to get a few tips from a site that’s done it well. That’s why we thought we’d take a [...]

• What is a squeeze page?

  You may have heard of “squeeze pages” within fancy ‘internet marketing’ lingo but what does the term really mean? A “squeeze page” is a webpage which directs the visitor to perform one action So what examples are there of an action on a squeeze page? Click an internal link (useful for ecommerce) Click an external link (useful [...]

• Kids Party Shop show how on-page SEO can be done

  On-page SEO should be a core part of any strategy, with it ensuring you get the interest and traffic you need from a great foundation. There are plenty of techniques that can be employed and we thought we’d take a look at a site that showcases them to full effect, with Kids Party Shop able [...]

Remote control and electric blinds by Controliss
A wide range of designer furniture by Juno Interiors
Moving house? Try crate hire from Juno Crates