SEO can be tricky. It’s technical, skilful and takes a lot of work to get right, and that means it’s easy to focus on attracting search engines themselves rather than thinking of how to appeal to consumers. But, the same results could often be achieved if you switched your focus—SEO is all about motivation, and if you want to get a search engine to rank your site then persuading your customers to buy is key.
Motivating customers is all about giving them a feeling of what you’re trying to convey. Talking isn’t enough—you can write pages and pages of content, but if it doesn’t resonate with the reader or motivate them to buy your products then you haven’t achieved the desired results. You need to convey the right image to the buyer and that all depends on how you craft your message, and utilising powerful words and images will be the best possible way of achieving that.
Think about it for a moment. Charities motivate people by making them feel sad, angry or even guilty whilst employers motivate their workers by making them feel valuable and appreciated. It all comes down to the words they use and how they put their message across, and you can achieve the same results with your SEO strategy. A bland, generic piece of content won’t do any good—you need to word it correctly, using language that conveys the feelings you’re after to let customers know that what you’re selling is important, ultimately persuading them to buy.
When your words convey feeling you’re motivating people to take action, and if your customers take action the search engines will soon follow. Google wants to give searchers what they want, and if they already want you you’re halfway there! People will talk about you in social networking circles across the globe, and search engines will soon start paying attention. So, make sure to focus on motivating the customer and you could see your SEO results soar—it could be that simple.
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