In the world of SEO, there’s one aspect that should never be overlooked—keywords. They should be a core part of any SEO campaign, and don’t be put off by recent algorithm updates either. Yes, the Panda and Penguin may be on the lookout for poor-quality content and spammy techniques but that doesn’t mean you should give keywords a wide berth—instead, you should be utilising them effectively to really make the most of them, ultimately ensuring you’ll stand a great chance of beating the competition.
The first thing you need to do is make sure you’re targeting the right keywords for your particular niche. Google’s webmaster tools can be used to great effect in this area—make sure you spend the time to do sufficient research, but don’t always go for the most obvious keywords. You’ll of course need to target the popular ones but bear in mind that you’ll be up against a huge amount of competition, so choose a few obscure options as well to make sure you’re hitting your area from every angle.
Don’t overlook the possibility of longtail keywords either. These will typically be phrases of a minimum of three words and can have a huge impact on search rankings, and if you can come up with keywords that perfectly target your industry you could enjoy fantastic results. Better yet, the more specific you are the more likely it is that any traffic sent to you will be relevant, meaning higher conversions, a higher success rate and more happy customers (which can all, in turn, have a great impact on search rankings—it’s win-win).
Finally, a word on keyword density. You still need to make sure you’ve got sufficient occurrences so search engines pick up on your site and can index you effectively (keywords being a great indicator of your particular industry), but keyword stuffing is a huge no-no. These days you need to be ultra-certain that you’re in Google’s good books so keeping things natural is the only option—write for your readers and you’ll insert keywords naturally, so further input won’t be required. Go about things the right way and you could really make the most of keywords, and then all you’ve got to do is watch your search rankings start to rise…
- Will guest blogs help my SEO strategy?
In the quest for online domination you need to do everything you can to ensure your SEO strategy is top notch, and these days it’s more important to look for genuine ways to secure links than ever before. With the Penguin update making many previously used (and abused) link building strategies useless you might be [...]
- Keywords still count
In the wake of the Penguin update, SEOs everywhere have spiralled into a panic. In an attempt to stay in Google’s good books and stop sites from appearing over-optimised, many have gone in the other direction and have altered their websites so heavily that they’re barely optimised at all. Keywords have often been the first [...]
- Long Tail Keywords – The Path To Keyword Domination
kSo you want your website to rank #1 for your main keyword – who doesn’t?! So where do you start? A lot of SEO newbies aim right towards their main keyword, let’s say they wanted to sell Umbrellas they would be optimising for the keyword “umbrellas” and expect to hit the first page of Google [...]
- Use on and off-site SEO for maximum results
Running a successful SEO campaign can be a tricky business. It takes a whole range of techniques working together in harmony, and in order to get the results you want it’s important to use a combination of on-site as well as off-site SEO methods. This is even more important in light of the recent Panda [...]
- Be prepared for the Penguin
It seems that not a day goes by when Google doesn’t decide to update its algorithm practices. The Panda was the last major update (designed to look at the quality of web content) but the latest tweak has been dubbed the Penguin, and once again, it could hit even genuine websites hard. Penguin focuses [...]