Over the last year or so the search landscape has changed dramatically, with SEO techniques needing to change accordingly to keep Google happy whilst fulfilling their core function—getting traffic to your site—with one vital area of consideration being link building. It could be time to change the way we think about this particular tactic to continue to reap the rewards, and we can do that by thinking of it as link earning, rather than link building.
The wake of the Panda and Penguin has meant link building is more difficult than ever before, and a lot of traditional methods of securing links won’t always be suitable. In fact, many tactics have been totally invalidated by Google and will do you more harm than good, with things like link farms and reciprocal link building quickly going out of fashion. Links should be earned rather than bought, swapped or gained by any other questionable means—it’s all based on Google wanting to offer its audience a better search experience with quality needing to be at the top of the agenda, and that’s why you need to focus on offering high-value content that deserves to be shared.
This is perhaps the best way you can improve your link building profile over the next few months. Content is becoming a key determiner of SEO success and can be the foundation of everything from your social campaign to your wider marketing scheme, and with great content comes the potential for plenty of backlinks. You’ll be earning them rather than building them manually for maximum success—it’s all about giving people reasons to link back to you, so make sure to focus on providing a quality service with high-value content and you’ll be earning those links in no time for the SERP impact you want.
- Keep calm and carry on… with your link building campaign
What with all the hype over the Penguin update and rankings dropping left, right and centre, it’s easy to start to panic. You want to change your SEO strategy ASAP and so start making drastic alternations to your link building campaign, but slow down a bit—if you’re panicking then you’re probably not thinking that clearly, [...]
- Link building without links—the future?
The last 18 months or so have seen the SEO playing field change dramatically, and one of the key changes is in relation to link building. Once the core part of any SEO campaign, link building has come under scrutiny in the wake of Google’s algorithm changes and doesn’t hold as much weight as it [...]
- Link Building Strategies
When building links towards your website what strategies should you consider? It’s really easy to add a link onto a blog, social network or forum but as thousands of people discover with SEO, there is no easy way to optimise successfully! If you’re going to create a link to promote yourself then you’ll have to [...]
- Lowering Risk with Inbound Link Building
When you’re creating and finding inbound links to your site there’s a risky way to do things and a non-risky way. You could find an amazing place to create inbound links and go crazy; this may be within a forum signature or a social media profile. You could amass literally thousands of backlinks by messaging [...]
- Search EXPERIENCE optimisation—SEO from a new angle
SEO is all about getting search engines interested in your website to boost SERP rank, improve visibility and ultimately get the visitors you’re after. But, it could be time to look at things from a new angle. What about considering the end user as well as the search engine? After all, it isn’t search engines [...]