Any good SEO knows the importance of keeping their strategy as natural and as organic as possible, and the recent algorithm updates have shown just how vital this core concept can be. Start straying from the path and you could see your rankings drop dramatically, so why run the risk? Keep it natural and you’ll be able to stay in Google’s good books, and if you’ve already suffered their wrath it’s high time you took some action.
In order to really hit the right notes there’s one thing you always need to bear in mind—you should build your website around your readers rather than search engines. Fail to do so and your SEO efforts could come across as unnatural and forced, but if you focus on trying to please visitors you’ll get a natural SEO boost as a result. Providing great content will be at the heart of that (Google loves content but so do readers) so keep it fresh, informative and regularly updated, and of course make sure to include a few keywords here and there too.
Another area you need to look at is in regards to your link building efforts. The key here is to make it look natural even if you’re giving it a bit of a helping hand, so make sure to mix up your anchor text and include non-descriptive links (e.g. “click here”) to make sure you’ve got a natural link profile. Of course, you want to encourage people to link back to you as well, and again it all comes down to providing great content—give people information worth sharing and they’ll do it, and if you can get links from authority sites you could get even more benefit (quality it better than quantity, after all).
Social media should be another tool at your disposal—not only will you be getting social signals but you’ll be building your network and positioning yourself in the industry—and make sure to give any form of web spam a wide berth. Any site that focuses on pleasing the search engine rather than the reader is doomed to failure, and even though going natural is a long-term strategy it’s one that will always pay off—if you want to be in Google’s good books then staying natural is the only option, so focus on your readers and you’ll be keeping everyone happy.
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