SEO Company, SEO Nottingham

Keep calm and carry on… with your link building campaign

What with all the hype over the Penguin update and rankings dropping left, right and centre, it’s easy to start to panic. You want to change your SEO strategy ASAP and so start making drastic alternations to your link building campaign, but slow down a bit—if you’re panicking then you’re probably not thinking that clearly, so the most important thing you can do is keep calm and carry on.

You need to take a logical, rational approach at times like these, because taking drastic action can often do more harm than good. You need to start by looking at where your traffic is actually coming from—if you’ve still got a decent ranking with other search engines then trying to make changes for Google could easily be counterproductive, and chances are it could be a momentary dip anyway that could be rectified by simply waiting it out.

Then you need to remember that it’s all about conversions. Getting traffic is all well and good but if it doesn’t convert into sales then you’re not hitting the right notes, so concentrate on offering a great user experience as much as giving Google what it wants. Provide valuable content, offer a great service and keep payment processes simple—getting to the number 1 spot isn’t the be all end all these days, but keeping customers happy is.

Finally, you need to remember that you’re in this for the long haul. Constantly changing your SEO strategy won’t get you the best results in the long run as you’ll always be trying to second-guess algorithms which, invariably, change anyway, so it makes far more sense to focus on natural techniques by approaching things from every angle. Think about referral sites and social networking as much as getting traffic from Google and you’ll be able to diversify your sources of traffic for great results no matter what update rolls out next, so keep calm and carry on—your link building campaign will soon pull through.

Related Posts

• Link earning rather than link building

  Over the last year or so the search landscape has changed dramatically, with SEO techniques needing to change accordingly to keep Google happy whilst fulfilling their core function—getting traffic to your site—with one vital area of consideration being link building. It could be time to change the way we think about this particular tactic to [...]

• Link building without links—the future?

  The last 18 months or so have seen the SEO playing field change dramatically, and one of the key changes is in relation to link building. Once the core part of any SEO campaign, link building has come under scrutiny in the wake of Google’s algorithm changes and doesn’t hold as much weight as it [...]

• Don’t let the Penguin take you down

  Websites across the board have come under fire from Google’s latest algorithm update, the Penguin. If you’ve suffered the wrath of this seemingly innocuous creature you could well be wondering what to do next—your rankings have suffered, and that means you need to turn your entire SEO strategy on its head. Right? Well, perhaps not. [...]

• Link Building Strategies

  When building links towards your website what strategies should you consider? It’s really easy to add a link onto a blog, social network or forum but as thousands of people discover with SEO, there is no easy way to optimise successfully!  If you’re going to create a link to promote yourself then you’ll have to [...]

• How PR can boost your SEO campaign

  SEO and PR might sound like entirely separate entities, but in actual fact the two disciplines can work together surprisingly well. We might even go so far as to say that to really make an impact with your SEO campaign you need a bit of PR thrown in, with them both working in harmony for [...]

Remote control and electric blinds by Controliss
A wide range of designer furniture by Juno Interiors
Moving house? Try crate hire from Juno Crates