These days any SEO needs to be careful about over optimisation. The wrath of the Penguin and Panda updates could be waiting if not, and if you’re already feeling the brunt of them it might be time to start toning things down about. So just how much SEO is too much?
In a nutshell, you’re doing too much when it starts to look spammy. They key should always be to keep it looking as natural as possible whilst still getting SEO benefit, focusing on providing quality content and gaining links the natural way, so make sure to never keyword-stuff and if you’re accustomed to buying links then you need to stop right now. Buying links is most definitely too much and if Google catches onto your dealings you could soon be penalised for it—they’re cracking down on paid links as it violates their standards of quality, so make sure to give this and any other means of unethically collecting links a wide berth.
Of course, if you’ve already been hit by the Penguin or Panda then it means you’re already doing too much in the way of SEO, and depending on the severity of the PR drop it might be easier to start from scratch. Your SEO strategy should always focus on white hat techniques to ensure you’re not angering Google, and make sure to provide quality content at all times. A great little tip that far too many sites fail to remember is to keep things fresh—you need to regularly update your site to ensure maximum results, and a quick and simple way to do that is to keep your news feed up-to-date.
So, how much SEO is too much? Really it’s anything that puts you in breach of Google’s terms and leaves your endeavours looking spammy, so make sure to go about things the natural way and you can avoid the dreaded drop.
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