It can be tough to make an impact on search results these days. With so much competition from big name brands it can be difficult for smaller companies to make a dent, and what with attacks from the Penguin and Panda it’s often tempting to stick to a safe SEO strategy. But then, why would you want to do that? Staying generic can often do more harm than good, so if you want to stand a chance of competing with the big boys you should never be afraid to be different.
Google likes diversity, and that means you need to start offering something different to the norm. If you’re a smaller business selling the same kind of things as a more mainstream company you’ll need to change your method of attack if you want to appear in search results—why would Google place you in the first page if you’re a) less well known and b) aren’t offering something unique? Go at it from a different angle to capitalise on your USP and you could soon notice the difference.
It’s all about adding value, so you need to mix things up a bit. Change your product descriptions, offer additional recommendations, include reviews of past customers… try anything that will set you apart from the competition, because if you’re offering something that no-one else does you stand a much better chance of being featured in high-end search listings.
You might want to branch out in terms of keyword targeting too—rather than focusing on incredibly competitive ones, go for long-tail ones that could add cumulative value. If you haven’t already done so then you’ll want to add things like an FAQ page, a blog or more informative articles—anything that could add value, fresh content and great potential should be considered.
So, don’t be afraid to be different. It applies as much in the world of SEO as it does anywhere else—staying bland, safe and vanilla will mean you only ever blend into the background, so start taking a few risks (ethical ones, of course) and you could soon see your page climb up the PR ladder.
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OK, so we hate early Christmas adverts and shop departments as much as you do, but if you’re in the ecommerce arena you need to start thinking about the festive season. It’s really only a few weeks away and that means it’s time you got your strategy sorted, so put aside thoughts of Indian summers [...]
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What with all the hype over the Penguin update and rankings dropping left, right and centre, it’s easy to start to panic. You want to change your SEO strategy ASAP and so start making drastic alternations to your link building campaign, but slow down a bit—if you’re panicking then you’re probably not thinking that clearly, [...]
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- Google Crack Down
In addition to the changes in algorithms , Google is now cracking down on “unnatural” links and other ways that manipulate the ranking of a web page. As you can imagine, may people are up in arms about such a crack down, but in terms of Organic SEO practices, they are safe. The hardest hit [...]