SEO Company, SEO Nottingham

Beef up your content to bounce back from the Penguin

In the world of Penguins and Pandas (and, no doubt, more black and white animals to come), a lot of websites have suffered a setback. Google penalties have often led to ranking slides and that means SEOs everywhere are looking for ways to bounce back, but if you really want to hit the right notes it’s important to go back to basics—beefing up your content is key.

Content building continues to be one of the most time-consuming (and often expensive) aspects of any SEO campaign, but it’s always worth the investment. Do it well and you’ll be able to reap the rewards—it’s a central part of any strategy and any business in general, because without it you won’t be appealing to your target audience. Other forms of SEO might be able to get the visitors in but it’s the content that makes them stay, and after all, converting that traffic into sales is what it’s all about.

Beefing up content should therefore be a core component of any post-Penguin strategy. Google loves good, relevant content as much as customers, and if you want to get back into its good books then make sure to focus on this area. One of the best things you can do is have a blog and update it regularly—not only will fresh, regular content attract search engines but you’re providing value to potential customers too, and they’ll want to keep coming back to see what you’ve got to say.

From there you might like to send out regular (ish—don’t go too crazy) press releases to tell people of any newsworthy event related to your company, and you could even produce whitepapers to provide valuable information whilst positioning yourself as an authority in the industry. Then you’ll want to consider guest blogs, articles, even tutorials and how-to videos—any method that can help beef up your content should be used, helping you bounce back from the Penguin to keep Google (and your customers) happy.

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