In the world of Penguins and Pandas (and, no doubt, more black and white animals to come), a lot of websites have suffered a setback. Google penalties have often led to ranking slides and that means SEOs everywhere are looking for ways to bounce back, but if you really want to hit the right notes it’s important to go back to basics—beefing up your content is key.
Content building continues to be one of the most time-consuming (and often expensive) aspects of any SEO campaign, but it’s always worth the investment. Do it well and you’ll be able to reap the rewards—it’s a central part of any strategy and any business in general, because without it you won’t be appealing to your target audience. Other forms of SEO might be able to get the visitors in but it’s the content that makes them stay, and after all, converting that traffic into sales is what it’s all about.
Beefing up content should therefore be a core component of any post-Penguin strategy. Google loves good, relevant content as much as customers, and if you want to get back into its good books then make sure to focus on this area. One of the best things you can do is have a blog and update it regularly—not only will fresh, regular content attract search engines but you’re providing value to potential customers too, and they’ll want to keep coming back to see what you’ve got to say.
From there you might like to send out regular (ish—don’t go too crazy) press releases to tell people of any newsworthy event related to your company, and you could even produce whitepapers to provide valuable information whilst positioning yourself as an authority in the industry. Then you’ll want to consider guest blogs, articles, even tutorials and how-to videos—any method that can help beef up your content should be used, helping you bounce back from the Penguin to keep Google (and your customers) happy.
- Don’t let the Penguin take you down
Websites across the board have come under fire from Google’s latest algorithm update, the Penguin. If you’ve suffered the wrath of this seemingly innocuous creature you could well be wondering what to do next—your rankings have suffered, and that means you need to turn your entire SEO strategy on its head. Right? Well, perhaps not. [...]
- Content marketing—the time is now
Content marketing may have been around for years, but it’s only in the wake of the dreaded Penguin and Panda that it’s really come under the spotlight. In the quest to keep in Google’s good books it’s become more important than ever to offer usable, relevant and top-quality content that can please customers as well [...]
- Be prepared for the Penguin
It seems that not a day goes by when Google doesn’t decide to update its algorithm practices. The Panda was the last major update (designed to look at the quality of web content) but the latest tweak has been dubbed the Penguin, and once again, it could hit even genuine websites hard. Penguin focuses [...]
- What we can learn from the Penguin
If asking what we can learn from the Penguin conjures up images of speaking to a black and white Yoda, you’re not alone. But it’s a question that needs to be asked, especially as the latest Penguin update hit this very weekend—it’s the first official update since Penguin was launched back in April and apparently [...]
- Could a Penguin aftershock be on the way?
You may think that the biggest impact of the Penguin has already been experienced, but hold onto your hats—an aftershock could be on the way. Google is continuing to adjust the algorithm and if the Panda is anything to go by there could well be a few more jolts to come, with more sites potentially [...]