The world of SEO can be difficult to navigate sometimes. With so many algorithm changes, updates and penalties it can be tough to stay on top of things, but even in the midst of all these changes there are still a few no-nos that you always need to bear in mind. So, to help ensure you get the results you’re looking for, here are the top 5 SEO mistakes that you need to avoid like the plague:
MISTAKE #1: Using the wrong keywords. Keywords should form a central part of your SEO strategy as they’re what potential customers will be searching for, so it’s vital you choose the right ones. But, don’t always go for the ones that you would choose—it’s all about attracting users, so utilise Google’s keyword tool to make sure you’re targeting the right areas.
MISTAKE #2: Going for quantity rather than quality. This applies to links in particular but it can just as easily apply to the content you produce—a few quality, relevant links from reputable sites will be worth far more than hundreds of links from less high-end sources, and always make sure to offer quality content unless you want to suffer the wrath of the Panda.
MISTAKE #3: Using too much Flash. Flash may look attractive and you might like the high-impact finish you’re able to get, but it doesn’t work so well on an SEO level. Search engines can’t read content embedded in Flash and as such won’t be able to index your pages, and let’s not forget that users can’t even see Flash content on some mobile devices. What’s the point in that?
MISTAKE #4: Not going social. The web is becoming increasingly social, and if you’re yet to get in on the action it’s time to take note. Social signals are incredibly important in your battle to get noticed and if you use social media well you could enjoy huge amounts of traffic, so make sure to tweet, pin and post and you could be targeting a whole new audience.
MISTAKE #5: Engaging in shady techniques. This is perhaps the biggest no-no of them all—if you’re (for example) keyword stuffing, paying for links, content spinning, manipulating your linking profile or doing anything else that could be deemed as unethical or poor quality you’ll pay the price, so make sure to go as natural as possible at all times.
Have you been making any of these errors? Then stop!! You need to take a look at your strategy because if you don’t your ranking won’t ever get a chance to improve, so realise your mistakes, learn from them and start over—it’s time to make some changes.
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