SEO Company, SEO Nottingham

Removing Future Risk in SEO

Google shifts and changes it’s search engine algorithm on a daily basis, most changes are minute but now and then upto 10% of websites see massive changes in their rankings and some businesses are crippled by it.  Some people get understandably very angry if they lose 90% of their traffic whereas others say they deserved the punishment by Google due to borderline SEO and copyright practices.

Without really going hard on SEO it’s impossible to achieve number 1 rankings without an amazing (and usually expensive) PR or viral effort.  You can be too scared of Google’s changes and never reach the extremely lucrative top positions so what’s the best option?

Here at Real Web SEO we do a mixture of SEO techniques, some slightly risky, some safe and back it all up with great unique content on a website’s blog.  If Google shift the goal posts and say that current SEO techniques are bad for it’s rankings you can remove that risk by doing safe techniques alongside the current work such as participating in social networks.

Again it’s the analogy of putting all your eggs into one basket, if you just do one SEO technique that currently works well you could find yourself in a sticky situation if it all goes to pot!

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