SEO Company, SEO Nottingham

It’s time to see the light

What with the Penguin and Panda still making headlines, it’s important to start looking at your strategy to ensure you don’t come unstuck. It’s time to see the light—black hat techniques hopefully don’t form part of your strategy anyway but if they do it’s about time you made some changes, because with the latest algorithm update focusing on eliminating spam it’s essential you meet Google’s quality standards unless you want to get hit with penalties. So just how can you go about doing that? Here are just a few ideas:

Swap keyword stuffing for appropriate use. Keyword stuffing was never going to win you any fans, but these days it’s more important to avoid it than ever before. Keywords will always be important but they should be used naturally and sparingly unless you want to be hit hard, and always remember that you should be keeping it readable if you want to appeal to customers anyway, getting traffic is all well and good, but if your pages are stuffed with keywords you won’t achieve the necessary sales.

Link build the natural way. Link building is a key part of any SEO strategy, but these days you need to take a slightly different approach. Things like buying links and using article directories should be avoided at all costs so you should instead focus on more natural ways to secure backlinks. Position yourself as an authority in your area, provide quality content either on your own site or in guest blogs and use social media to great effect, because if you have a good presence Google will soon pick up on it.

Content is king. Unless you provide appropriate content you won’t be hitting your target audience. It’s what the web is made up of after all, so content should be high on your list of priorities—you need to be giving users relevant, useful information that offers value in some way, and if you include a good smattering of keywords (not too much remember 4/5 occurrences in any piece of content is normally the maximum) you’ll be attracting search engines too, keeping Google happy as well as your customers.

These are just a few points you want to remember, and if you do it well you could soon get the results you want. It’s time to see the light and focus on pleasing your customer as much as Google, and if you do it well you can come through the age of the Penguin and Panda without anything to worry about.

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