The world of social networking has welcomed a new face over the last few months, with Google+ breaking out into the wild. Surprisingly, it didn’t have the initial impact that was anticipated with a lot of people being slow to take up on it, but it could be time to rethink things. Google+ could actually prove to be an indispensable part of your SEO strategy, and if you’ve yet to take the plunge it might be worth reconsidering.
Social signals are becoming more and more important to SEO, with Facebook and Twitter leading the way in determining SERP. The more likes, links, shares and tweets you get the more authoritative you’ll appear to Google, and that could have a major impact on the success of your campaign. So, given that you want to attract Google, doesn’t it make sense to use the search engine’s own social networking site? It could well be easier for Google to measure its own social signals so you could easily be in a prime position, and if you do it well you’ll be able to reap the rewards.
The amount of +1s will be a signal of your level of relevance as well as your profile, so the more you get the more favourably you’ll be seen. But, it’s important to stick to the same rules as you would for any other networking site—keep it relevant without sounding spammy, and make sure to share information from third parties as well as offering links to your own stuff. Always be social and interact with your audience and remember that content is king, and if you utilise the Google+ platform you could soon achieve the results you want.
You only have to look at the figures to see why Google+ is the way to go. With 62million users in a 6 month period and potentially 400million more ready and waiting it’s a great time to get on board, and with Google+ metrics being added to Google’s Webmaster Tools it just shows how seriously the search engine is taking the platform. It’s bound to influence your SEO results and can have just as much of an impact as Facebook or Twitter, so make sure to view Google+ as a key part of your campaign and you could soon notice the difference.
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