SEO and PR might sound like entirely separate entities, but in actual fact the two disciplines can work together surprisingly well. We might even go so far as to say that to really make an impact with your SEO campaign you need a bit of PR thrown in, with them both working in harmony for maximum results. In essence it’s all about visibility and effective communication, and there are plenty of ways that PR can help your SEO campaign.
First up, their connections. A well-connected PR professional can work wonders for your visibility—if they’ve got connections within the industry it can increase your chances of getting noticed, getting your content out there and even getting links on other websites, all adding up to boost your profile and your SERP ranking.
Then there’s their content experience. Given that content should comprise a key part of any SEO campaign it makes sense to have people on your side that know what makes good content, and luckily those in the PR department will have the skills necessary to deliver—they know what the public wants and how to give it to them, ensuring you’re getting crisp, value-driven content that can attract the necessary audience and make those must-have conversions.
They’re expert communicators and that means they’ll be able to get your message out there in a clear, concise and effective manner, and they’re pros at building relationships too. This can help ensure that a one-time visitor becomes a loyal customer which can make all the difference to your long-term goals, and if you can prove your worth you’ll be able to boost your reputation and profile in the process.
This all adds up to maximising your chances of making it in search, so make sure to remember the importance of PR in any SEO campaign and you could soon notice the difference to your traffic, profile and conversions for maximum results.