Go mobile and hit a new sector

In case you hadn’t noticed, people are going mobile. With new smartphones continually hitting the market more people than ever before are browsing the web when they’re on the move, and whether they’re looking to search, shop or learn you need to make sure you’re hitting the right notes. Mobile SEO may be a relatively new thing but it’s important to spend enough time on it unless you want to lose out to the competition, and if you do it well you’ll be getting plenty of traffic from this emerging yet huge sector of the market.

If you think you don’t need to worry about your mobile SEO strategy, think again—Googlebot Mobile is here. This bot crawls the internet to look for sites that offer a great experience for smartphone users, boosting the ranking of those that provide smartphone-optimised content and smartphone-specific redirects, so it’s vital you’re able to meet the criteria. You’ll rank much higher in mobile searches if you cater to such users and you could even take it one step further—if your strategy detects the type of device being used and offers a different experience accordingly you could boost your profile even more, so it makes sense to see what can be done.

In a nutshell, you need to be providing content in a format that works on mobile devices, and if you can’t do that you’re going to be left behind. Users expect a great experience whenever they browse but, perhaps even more importantly, so does Google, so it’s vital you’re able to cater to all users if you want your SEO strategy to pay off. Coming up with a whole new format may seem like a hassle but with the number of smartphone users continually growing it’s a sector of the market you can’t ignore, so make sure to go mobile and you’ll soon be giving customers what they want.



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