In case you hadn’t noticed, people are going mobile. With new smartphones continually hitting the market more people than ever before are browsing the web when they’re on the move, and whether they’re looking to search, shop or learn you need to make sure you’re hitting the right notes. Mobile SEO may be a relatively new thing but it’s important to spend enough time on it unless you want to lose out to the competition, and if you do it well you’ll be getting plenty of traffic from this emerging yet huge sector of the market.
If you think you don’t need to worry about your mobile SEO strategy, think again—Googlebot Mobile is here. This bot crawls the internet to look for sites that offer a great experience for smartphone users, boosting the ranking of those that provide smartphone-optimised content and smartphone-specific redirects, so it’s vital you’re able to meet the criteria. You’ll rank much higher in mobile searches if you cater to such users and you could even take it one step further—if your strategy detects the type of device being used and offers a different experience accordingly you could boost your profile even more, so it makes sense to see what can be done.
In a nutshell, you need to be providing content in a format that works on mobile devices, and if you can’t do that you’re going to be left behind. Users expect a great experience whenever they browse but, perhaps even more importantly, so does Google, so it’s vital you’re able to cater to all users if you want your SEO strategy to pay off. Coming up with a whole new format may seem like a hassle but with the number of smartphone users continually growing it’s a sector of the market you can’t ignore, so make sure to go mobile and you’ll soon be giving customers what they want.
- Mobile SEO—points to remember
Designing a fully-optimised mobile site should be a key part of any SEO campaign, particularly when you consider the sheer growth of the mobile sector. Smartphones and tablets are rapidly gaining market share and with search being one of the most popular functions on such devices it’s vital you pay attention to the area, and [...]
- Be responsive and improve mobile SEO
Mobile web is changing rapidly, and it’s vital you’re able to keep up if you want to give users the best possible experience. Google recently identified responsive mobile design as the best option to achieve maximum SEO success, and if you do it well you could reap the rewards. Responsive web design is all about [...]
- Rise in Mobile searches
As you can imagine, with the advancements of technology and the incredible nature of smart phones and tablets, there has been a rise in searches using such devices. When you think back 5 years ago, these pieces of smart technology were non-existent. Mobile searches have grown over 1000% over the past 5 years and holds [...]
- Get the most from your mobile SEO strategy
There’s far more to mobile SEO strategies than meets the eye. Yes, choosing the right keywords to target will always be important but there’s a whole lot more that you need to consider, and don’t think you can get complacent either—research has shown that people who browse on mobile devices are far more motivated to [...]
- Get Your Mobile Strategy Going with these Top Tips
These days we all know the importance of having a decent mobile strategy, but unfortunately far too few companies put that knowledge into practice. So, let’s start with the basics—a desktop site is NOT good enough for the mobile arena and it won’t do your search rankings any favours, so if you’ve yet to get [...]