SEO Company, SEO Nottingham

Different spellings of the same keywords

How many different ways can you use the word “Amaze”?  You could have “Amaze”, “Amazed”, “Amazing” and “Amazes”.

Do any of your main keywords have alternative spellings? If you sold “fridges” online for example then “refrigerators” would be an example.

Missing out on alternative spellings of your main keyword could lower your traffic levels.  On-site SEO should include the main variations of keywords; Google seems to count the multiples of words as the same word so for example “tent” would be counted equally as “tents”.  Major differences such as “camp” and “camping” will not be considered as the same keyword as the words could have different meanings, “camp” could be used to describe a personality trait for example.

If you sold “fridges” online then you may miss out on all the people who type in the word “refrigerator” into the search engines if that word never appears on your site.  Regular blogging usually solves the problem with different spellings, if you keep writing about your website’s main subject then you’ll eventually hit on all sorts of keywords that you may have missed with 4-5 static sales pages.

The main page of your website is usually the one that has the most Page Rank and therefor appears in Google’s search results more often.  Make sure your main keywords appear at least 2-3 times on the main page with all the different variations of spellings to make sure you get every bit of traffic possible!

Unfortunately many spell checks and coding practices prefer American English instead of UK English.  If you run an international site then it may be best to use both American and English spellings of words, for example “optimized” and “optimised” are two different spellings of the same word.  If your site is UK only then please stick to the English spellings, not only does it look more professional to readers, Google’s language centers may add a little more SEO power on the site for UK searches.

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