Targeting keywords will always be a central part of any SEO strategy, but sometimes it pays to go at it from a different angle. Rather than focusing on more competitive keywords (those on the first page or with the highest search volume), why not concentrate on keywords languishing on page two?
By focusing on these keywords instead of going for the more challenging ones on the first page you could soon notice great results. Unlike page one keywords you’ve got a much better chance of increasing visibility and getting great increases in traffic, and the same idea applies to page three rankings—it may seem counterproductive, but the stats don’t lie. Let’s say you’re ranking at position 11 for a keyword that’s searched 500,000 times per month. If you were to concentrate your efforts on this particular keyword to move it up to position 6 you could see a 270% jump (approx.) in traffic, whilst the same five place jump from position 21 to 16 would give just a 50% increase.
It’s all down to how users search. Being in poll position isn’t necessarily the be-all-and-end-all these days with people not always trusting the first few results anyway, so if you’re stuck a few rungs down the ladder you’re actually in prime position for improvement. Make sure to choose your keywords wisely though—you need to zero-in on the keywords that mean the most to you and your company as well as those that have the most potential, and if you do it well you could soon get the traffic boost you’re after.
It’s all about focusing on striking distance keywords instead of side-lining them for more competitive ones, and if you make sure to incorporate it into your SEO plan you’ll have a long-term strategy that could yield great results.
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