SEO Company, SEO Nottingham

Why links take time to Mature in Google

According to trusted SEO sources links can take between 2-6 months to fully mature in Google, but why?

The time it takes SEO to take effect can be frustrating but it holds back some very clever techniques to maximise profits from SEO and also people who want to run tests on Google’s algorithm.

IF links worked instantly then imagine how much money you could make by say hacking a news website and linking to yourself in the footer?  The PageRank power of those links would be immense as most news websites have a large PageRank and rarely link out.  Whatever site the hacker linked to would highly rank for it’s main keywords and money could easily be made!  Luckily these links take time to mature and the hacker would be spotted within a small period of time.

Another technique that could be used if links didn’t need time to mature would be inter-site linking.  You could create one main site to perform SEO on and then once it had gained high PageRank start creating micro-sites and linking towards them.  If you had two micro sites then they would receive half the page rank of the main site and easy rank for targeted keywords within the domain name and content.  That would be 3 revenue streams for one set of SEO work, not bad!  Luckily as links take 2-6 months to mature this technique would take years to keep rolling out on micro sites, a technique I’ve seen done literally millions of times in the casino industry way in the past.

SEO enthusiasts love to test out Google’s algorithm by creating their own keywords, it’s like poking a mysterious beast with a stick and seeing what happens.  A famous example is Britney Spears Physics Lectures where Google was tested to see how it’s algorithm worked with the made up keyword involving one of the most searched for women in the world at the time.  Link maturity has also put an end to testing, well actually it’s made testing a very long process to do and by time you get the results Google has made a few hundred changes to how it ranks websites, oh well.

So if you create a new website then start your SEO a.s.a.p, a holding page will do the trick whilst the site is being built which you can link to.  Expect to wait a few months before you win over the natural search results, perhaps advertising on Adwords is an option to create revenue or just good old fashioned PR.

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