Using Google PageRank to avoid un-trusted websites
Posted by admin on July, 30th 2010
Websites are like friends, if you hang out with the wrong crowd then you can soon find yourself in trouble!
What other websites are linked to yours either by you linking to them or them linking to you? Are you part of a spamming network of interlinking spam sites or selling links?
We have seen a shocking amount of SEO companies use spam blog sites to gain backlinks; usually a blog is made and blog posts are “hired” out to several different clients linking to there websites. These blogs usually have cheaply written or copied text within them and seem to contain posts on several different subject from property websites all the way to weight loos pill sites.
Looking at Google’s page rank score quickly gives a clear indication of a website’s worth. If you see a site with masses of content which has been around for over 4 months then check it’s Google page rank. If it has a score of zero or one then it’s clear that the site has done something against Google’s terms making it an untrusted site.
Dealing with un-trusted websites will in turn make your site less trusted by Google; this effect is incredibly significant when you link OUT to un-trusted websites. Allowing DoFollow blog comments on your blog may seem like a good idea to bring in more traffic but it can have a negative effect on your site if you’re linking out to Viagra or Porn sites!
This also bring up the reciprocal linking debate, if you swap links with someone then you may be linking up with an un-trusted site, it’s a practice I urge you never to do.
It does help SEO to link out to relevant information from your site, check out Wikipedia for great examples for instance it makes your site more useful to visitors and that’s what Google wants. The best practice is to use Google itself to find the relevant information yourself, if it’s a popular topic then trusted websites will always appear highly in the search results. If you’re un-sure who to link out to then check out their PageRank firstly, alarm bells should ring if it’s low and you may not want to link to them or use the recommended NoFollow tag.
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