Keeping track of Google’s algorithm updates can be a tricky business. You want to get a heads up so you know if your SEO strategy is going in the right direction but it can be easier said than done, and it isn’t only the big changes you need to think about either—whilst the Panda and Penguin updates caused a bit of a stir, Google actually rolls out far more updates than most of us are aware of. They made 516 algorithm changes in 2010 alone and it’s thought that the pace has been continuing ever since, so wouldn’t it be great if you could stay on top of things? Well, now you can—MozCast is here.
MozCast is a kind of Google weather report that tracks the patterns (or the weather) of the Google algorithm. It looks for turbulence and tracks if and how Google’s rankings have changed, tracking 1,000 keywords every 24 hours and seeing how their rankings vary from day to day. It measures the daily flux and, based on a range of metrics (go to the MozCast site to get a detailed overview), creates a daily temperature weather state.
In a nutshell, the hotter and stormier the weather the more changes have taken place—if it’s a stormy day, chances are something big has happened. It gives you an instant overview of the weather of the past 24 hours as well as 5-day and 30-day weather reports, automatically updating every morning to let you easily keep track of things, being a great tool if you want to see why your amount of incoming traffic might have changed.
And it even gives more detail than that. It keeps track of any major weather events to give an at-a-glance overview of big algorithm changes over the previous few months, offering explanations where possible to help keep things clear. It’s all about keeping track of the changes Google make and with so many SEOs suffering since the Penguin and Panda it can be a great tool to have at your disposal, helping you stay on top of things and ensuring any algorithm changes can be realistically tracked.
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