SEO Company, SEO Nottingham

Improve your landing pages to improve your SEO

People searching with Google may click on a search result, not like the look of the site and then go back to Google again to visit another site on the search results.  If this happens regularly then the first site in the results isn’t as useful to surfers and it will lose some ranking power in Google.

Google are on a never ending mission to provide the best results for any keyword searched for by their users.  Naturally a site that many people bounce off (a site they enter and exit without viewing a second page) shouldn’t rank as highly as one that people interact with.

Analytical tracking tools should be installed onto your site such as the free Google Analytics program.  This allows you to see which pages on your site aren’t performing well; most websites have a majority of the search engine traffic enter the homepage so that should be the first page you should optimise.

If you use Google Analytics then enter the profile of your website and then check the stats on your biggest keywords.  Websites can rank for all sorts of strange terms so we want to filter the results for people who hit the most popular page on your website with your favorite keywords you want to rank well for.  Results of bounce and exit rates from random keywords shouldn’t matter, what is important is how visitors you want to attract interact with your site.

Below are the steps needed to find the stats for each keyword on Google Analytics:

Step 1 – Find the “Top Content” tab:

Step 2 – Select the most viewed page on your website (the home page is usually represented with a forward slash “/”):

Step 3 – Sort out the stats on your most visited page with the keywords people entered it:

From my experience any exit or bounce rate over 60% shows that improvements can definitely be made to keep more people on the site.  The best bounce rate I have ever seen is around 12-18% for one of our clients for their top 5 keywords as it is focused heavily one one product.

This is only a small ranking factor in Google but improving the site design can have a huge effect on the bottom line too, if another 20% of people stay on your website then you can expect to make around 20% more money from it!

Our web designs partners Juno recently updated their web design and it’s well worth checking out their blog to see the latest results from it.

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