How to get Google Sitelinks
Posted by admin on August, 6th 2010The Holy Grail of SEO is where your site is powerful enough that “Google Sitelinks” appear in the search results for your site’s listing.
Recently our highly talented SEO team managed to get their 5th Site links appearance for one of our new clients University of Whatever:
University of Whatever (UOW) sell fantastic Uni-style clothing such as hoodies, sweatpants and t-shirts that can be worn even if you never went into higher education!
Recently with our help UOW optimised their site’s URL structure to enhance on-site SEO. Most of their target keywords involved the words “womens” and “mens” followed by the product; for example “womens hoodies” is a popular online search. The URL structure was changed with category sub-pages to allow targeted SEO towards inner pages; you can see the keyword appears within the URL for the keywords it aims for in the “womens hoodie” example below:
So how do you get Google Sitelinks with SEO techniques?
The key to getting Google Sitelinks is to be considered as a trusted brand, have a strong SEO presence and have several people searching for your site daily.
To become a brand you need to offer something different to the hundreds of affiliate and personal websites out there, you need to pick the right domain name and product/service that when people search for you then only your website is ever likely to pop up in the search results. If you have a bad domain name then I suggest starting again from scratch and re-directing the SEO link-juice to a better domain name with your main keyword within the title somewhere.
Having a strong SEO presence on the Internet can take a lot of effort but when it comes to Sitelinks you only really need to target your own brand name. Natural SEO techniques will associate your site with the brand name so the best thing you can do is go to as many social websites you can and tell people about your brand.
Sitelinks are created by Google when they are certain that your website is the authority on the search phrase typed in. They are meant to be a useful tool to get to the key areas of a brand website, example searches are for “Subway”, “Starbucks” or “McDonalds”.
It’s becoming increasingly hard to gain site-links for non branded searches; we’ve seen many companies lose their sitelinks for their main keyword due to their competition increasing SEO efforts on the same keyword. They’re now just a good indicator that you have become an authority site and you have people actively looking for your business online regularly.
Another thing that can stop you getting Google sitelinks is your site URL structure. Having a Flash into or a complex parameter based shopping ecommerce site can make it impossible for Google’s algorithm to pick the top 8 links on your site; we recommend a Magento ecommerce system that allows you to create a hierarchy of category pages with custom URLs.
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