SEO Company, SEO Nottingham

Google – Future Predictions of Ranking Factors

Google roll out many minor changes to their search engine results every month.
About 2-3 times a year Google roll out a major change to their ranking factors and around 2-3% of sites become massively effected.  The last big update was in May and effected long tail keywords noticed by many webmasters.

Some changes to Google’s ranking factors completely knock websites out of the search results as they used copied content, keyword stuffing or some black-hat techniques to gain position in the SERPs.  If you’ve used frowned upon SEO practices to gain Search Engine Results then you could quickly find yourself massively affected by a Google update!

Using several different ‘white-hat’ SEO techniques is the key for SEO success; if Google changes on of it’s ranking factors then you are covered by all the other SEO techniques you used.  Putting all your eggs in one basket is asking for trouble.

Keeping ahead of the game here are RealWebSEO.com future predictions for Google’s ranking factors:

• X/Y Link position - If you have a footer or blog-roll link then these will not be as significant as a link in the header or main body
• Text link position - If the link is surrounded by related text then it’s more likely to be useful and should have more power
• Grammar - Poorly written text will not rank as high as well written English as grammar is useful for usability
• Popups/Popouts - This may be a ranking factor already but they are generally hated by visitors and decrease site usability
• Content spinning – Google is getting smarter at spotting spun content, it could hit hard soon on many Ezine articles and whole spun blog sites
• Affiliate marketers – Selling someone else’s product will mean that you’ll praise it no matter what – this is not good for user experience
• Forum Signatures - You can do thousands of posts on a forum and then add in a signature link to your site – these may be depreciated soon
• Social Networks - It’s easy to get backlinks from social networks and free too – many SEO workers use these free, high PR links alone and I can see them being ignored soon

Alarm bells may be ringing for you if for example you just use spun content on your site.  Act now or find yourself in a bad situation where you lose 90% of your traffic!

If you keep getting DoFollow high PR backlinks then take a step back and get some normal NoFollow links to even things out.  If you use one forum to get all your backlinks then get some more links elsewhere before it’s too late etc. etc.

So all in all keep upto date with Google’s latest news and be a future proof SEO’er!!

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