You may be wondering who these people are and the answer simply is ‘normal people’ like you and me. They’re not marketing experts or particularly knowledgeable of SEO. The point of having raters is to make sure that Google is meeting the needs of its users, when it comes to delivering search results, hence the need for real people to have an input. They work from home and are paid on an hourly basis. Their performance is judged on how many URLS are checked per hour. What is a concern of many website owners is that if the raters’ performance is judged on how many URLS are checked, they may not check them properly, and simply judge on first glance of a website. This means it’s essential that you design your website to give a good first impression.

Raters have three types of search queries to study: navigational, which is searches for particular websites, informational, where people are searching for information and finally transactional, which is when people are searching to buy particular products. The scale of quality ratings goes from vital, the top rating, which is usually given to official sites, for navigational searches, all the way down to ‘off topic’ which is given to websites that are completely irrelevant to the keyword they rank for. Raters are also taught to look at whether or not a website is ‘spammy.’ This can be judged on irrelevant content, excess banners, buttons and advertisements.

Human raters are not a new thing for Google, however we have only recently learnt more about them and what they are trained to do. First impressions of a website are particularly important, as you as a consumer yourself know just how quickly you can judge a website. With this in mind it’s essential that you design a website that you, yourself, would be happy to use. In terms of SEO, Meta descriptions are particularly important, as if rankers are simply just looking at URLS that come up on search results, they will judge to see if the description you’ve given is relevant to the keywords. Google raters are ordinary people judging search results and websites, so the best thing you can do is look at your website as a consumer, rather than the creator.

It is apparent and a much talked about subject, that content is king. It is a bit of a cliché saying, but when it comes to optimization and rankings in search engines, the right type of SEO content on a website, makes an incredible difference.

A great looking website is a good starting point, design and interactivity are key to enable the user to have an experience when browsing through the site. When it comes to the content, users want to be able to find exactly what they are looking for quickly and even learn something from the site. If it is taking a while to sift through jargon, spam and over linked pages, this can turn users off. We need to engage, keep them on the site, keep them clicking through the pages, and ultimately contact or purchase from our clients sites.

SEO in Nottingham is not hard but there are ways it can done badly, including over use of keywords and phrases. This can cause search engines to class content as spam. Plagiarism is also a problem, even from the point of copying content from a client’s old site onto their new site. Fresh unique SEO copy is always the best way to move forward, climb the search engine rankings, and ultimately attract more customers to your site.

As a client, if you are having a new website designed and are considering your content options, always opt for fresh professional SEO Content, in the long run it will enable your site to rise up the charts and that extra little investment towards a professional content writer, will bring in those much desired customers.

Juno Blinds stock a wide range of high quality blinds, in a variety of different styles, including warming wood blinds, which are great for the cold winter period, and iconic roman blinds that will never go out of fashion. Each blind is made to measure, ensuring that you get the perfect fit. They are affordably priced and available as electric blinds, providing you will luxury and convenient control. Whether you’re looking for a roller blind with a quirky print, or a suede effect vertical blind, with such a large rang for sale, there’s guaranteed to be something to suit your home.

The website itself has quite a classy, contemporary feel to it, reflecting that of the products they stock. The fonts are all simple and easy to read, in grey and white on a black background. Each product category page features a unique description of the type of blind, along with details regarding how they are powered. Below each product image is the title of the individual blind, along with the price.

Our SEO team have chosen to focus on keywords related to the types of blinds sold on the website, for example ‘curtain tracks’ and ‘venetian blinds.’ Using external link generation and blogging, the team are hoping to improve the company’s search result rankings on Google, as this will drive more traffic to the main website. The web design team have created a blog using word press, which is updated with new posts on a regular basis. The topic of these posts is usually about interior design, or other niche subjects related to blinds and homes. These high-quality written posts feature unique content, as well as keywords linking to product pages. This helps to improve the company’s SEO as Google will begin to recognise the website as being knowledgeable about blinds and will boost its search ranking position.

We are continuing to work on the company’s SEO and hope to improve its rankings and achieve top positions on its keyword searches in the near future.

As well as being a platform for personal and informal interaction with customers, co-workers and friends, social network sites are often used for content sharing. This is where a user will publish a link to an article, advertisement, video, image, product or anything else you can think of, on their profile, to share it with their peers. A user may choose to share something because it’s interesting, amusing, educational, inspirational, or perhaps controversial. Information is shared by using social media buttons, like ‘Tweet Me’ and ‘Like’ buttons, which are often found below articles, images and even products. Many e-commerce websites will display social media buttons under their products, for their users to share, should they wish to. This will publish information such as the product name, an image, the price and even sometimes the description or a review of the product, to a person’s social media profile.

Facebook is a great example of a place in which users will share content with their peers. Businesses can set up their own business page on Facebook, and gain ‘fans’ via people ‘liking’ their page. As well as allowing businesses to engage with their fans on a more personal and friendly level, using Facebook also helps improve brand awareness. Online communities like StumbleUpon are also places where content in regularly shared. On these websites you can generate links to your business website and product pages, along with a description to go with the link. The more votes you receive for your link, the higher it will be valued, and if you’re lucky, it can even be displayed on the online community’s homepage. Links from websites like this are very valuable to improving your SEO. It is essential that you plan the content surrounding the link, to make sure it’s attractive and eye catching to users, who could potentially be your next customers. Content should be straightforward and simple to understand, unique and of a high quality.

When a search engine like Google is determining how to rank a company, for a particular keyword search, they will take into account the activity that occurs surrounding the keywords on social media sites. Likes and Tweets, which are sometimes referred to as social media signals, will help to boost your rankings, which will in turn lead to a rise in traffic and hopefully conversion rates.

Unfortunately it is not as simple as publishing a few links to your website and products on social media sites, for you to gain a better ranking and improve your SEO. Search engines will take a number of factors into account when determining how important your website is. One of these may be the authority of the person or business posting the links. Authority could be judged on how many followers, fans or contacts a person has on a particular social media platform or it could be how long their profile has existed for. Their relevance to the link may also be taken into account, for example it may be valued higher if the link is appropriate to the industry they work in or perhaps is related to something they regularly post about online, on websites and blogs. Gaining links to your website from a number of different sources is highly valued by search engines, as is the popularity of these links, which is often judged by how many ‘likes’ or ‘re-tweets’ they attain. A final key point considered to be of importance is the text surrounding the links to your site. This text should be precise, relevant and generally well written in order to gain the attention of search engines.

Social media and SEO are both essential components in creating a strong internet marketing campaign for your business. Social media is no longer just a tool for businesses to speak to their customers. It takes a lot of hard work over a period of time, to gain better and stronger links to your site, but this will pay off in the long run when you are gaining more traffic to your website and increasing your sales.

You may be wondering just how Google determines what page ranking to give to pages on the Internet. Unfortunately it isn’t just a straightforward process; there are many factors that contribute to how a page is valued. Originally the Page Ranking system worked much like a popularity contest – the more links you had to your site, the higher your page was ranked. The links to your site were considered to be similar to votes. Now Google considers a range of factors before ranking your page. It will analyse the website that your links or ‘votes’ have come from, to check its quality and validity. Google will also examine the content on pages, and will rank them higher if they are important and relevant to searches for particular keywords.

Page ranking is not the most important factor when it comes to determining how good a page is, though it is certainly a good indication. It is often thought better to have a good search ranking as opposed to page ranking, as this focuses on the keywords that are related to your page, and would be used by users in their searches. Google updates its rankings every 3-4 months.

The higher the ranking your page gains, the harder it is to get to the next level, as there is more and more criteria to meet. Pages with the top ranking of 10 cannot get an even higher ranking, but as they improve, it makes it even harder for pages with a lower number, to increase their score. Think of it as Google constantly moving the goalposts, making it harder to achieve the next target. There are a few things you can do to raise your page ranking, including creating good quality links to your page and improving its SEO. It’s obviously going to look good if you have important PR websites linking to your page, however Google also looks at the context of these links and the relevance to the content on your page. Blogging, participating in forums, article advertising and press releases will all help to create links and should improve your ranking.

Although we weren’t responsible for designing Experience Nottinghamshire’s website, our experts did make specific recommendations that would help to make the website more search engine, and user friendly. The tourism board’s previous website ‘Visit Nottingham’ featured URL links that did not describe what the page was. A key recommendation of ours was to structure URL links so that they featured the page names, as this is really vital to ranking well in search engines like Google. We also made suggestions about how the content should be laid out on the site, and recommended that it should feature internal links to subpages, as this again boosts SEO. We have recently implemented bright yellow ‘Download a Brochure’ buttons throughout the site, to make them more visible to users who want to quickly download information to their computer in a PDF format, as opposed to sending off for a brochure.

Experience Nottinghamshire’s website traffic levels have increased by a total of 44% since their new website was launched.

As well as a website, the company also has a Nottinghamshire blog, which was created by our very own web design team. The blog is a great SEO tool as it is regularly updated with high quality, unique content featuring upcoming events, top places to visit, and small news related features.

The Real Web SEO team are continuing to work on improving Experience Nottinghamshire’s SEO by producing high quality content and generating external links, in hope to drive even more traffic to the main site.

If you own a large business you will understand just how stressful it can be trying to get your clients to pay you on time, after you have sent out an invoice. This is particularly true to the construction industry where a business will take on a job, invoice the customer and then not receive payment on time, meaning they have to find the funds elsewhere to pay for materials, staffing costs and taxes. This can often leave businesses with cash flow problems, as they simply don’t have the funds available to pay their creditors, as their debtors owe them payment. Select Factoring offer a factoring service, where they will chase up a company’s debtors once invoices have been sent out to clients and details have been passed on to them. Once the client’s invoicing details have been given to Select Factoring, they will release 90% of the funds owed to the company, who can then use that to pay for materials, staff and any taxes owed. The remaining funds will be released to the company, minus a small fee for Select Factoring’s service, to the company, once the invoices have been paid.

Using a factoring service bares many advantages to a large company, and helps to straighten out previous cash flow problems. Select Factoring will take care of all of your invoices, minimising paper work, and saving on excessive admin costs. This service is really a quick and simple solution to invoicing issues and will enable a business to operate much more efficiently.

Select Factoring’s website was designed by the Juno web design team, who developed a good structure for SEO. Our team of SEO experts have been focusing on improving search engine results for keywords relating to the services that Select Factoring offer. We are pleased to announce that Select Factoring are already ranking as the first result for the key words ‘Selective Factoring.’

One of their most popular ranges is their highly fashionable, shabby chic furniture. This distressed looking furniture is desired by many and has a certain charm to it. It’s all about getting the balance right with this design, you really only want a key piece or two to achieve the look. Graham and Green stock rustic wooden cabinets, perfect for any room in the house and are available in sea green, pink and cream colours. If you’re looking to add just a touch of the shabby chic look to a room you can purchase smaller accessories such as wooden door knobs and coat hooks available in the same colour range. Although its currently very popular, shabby chic isn’t for everyone, so for those of you into slightly more contemporary, minimalist designs, Graham and Green stock a stunning range of Venetian mirrored furniture. As well as looking super stylish this furniture is great for smaller rooms as it catches the light and makes a room appear bigger.

Sometimes you don’t even need to make big changes to transform the look of a room. Simple alterations such as changing the door knobs on your doors, wardrobes or cabinets can change a room from looking dull and boring, to fashionable and stylish. Graham and Green stock a beautiful range of glass door knobs, perfect if you’re looking to add a little colour to your room. Choose from a variety of colours including green, pink or blue, to match your the colour scheme of your room, or dare to be different by contrasting the colours.

Since hiring our services, Graham and Green’s SEO has vastly improved and they are now the number one result on Google for the keywords ‘Home Accessories.’ We have been working on other keywords related to their product pages and are quickly gaining first page positions for the majority of them.

Search engine growth is a key element to our internet market strategy for Controliss, and involves the help of our SEO experts.  Along with changing the branding of their website, our web developers also had to make alterations to enhance the websites compatibility with search engines. We have been developing key search terms for the company, using organic techniques such as blogging and external link generation, in hope to achieve a higher position on search engine results. Controliss are currently the third result on Google, for the keywords ‘electric blinds’ and ‘remote control blinds,’ showing just how much has been achieved. We are also focussing on keywords relating to their products and have achieved a second page result for the keywords ‘wood blinds’ and ‘vertical blinds.’ Blogging is an important element when it comes to improving SEO, as when you feature key words in blog posts, they will be recognised by Google if the content is unique and of high quality.

Our internet marketing campaigns have been extremely successful so far, bringing more traffic to the Controliss website, with the added help of existing offline campaigns.

Although they are a fairly new client of ours, we have already experienced vast improvements in GOGO Padlocks’ SEO. They particularly wanted us to target the search phrases ‘brass padlocks,’ ‘weatherproof padlocks,’ ‘steel padlocks,’ and ‘aluminium padlocks’ as these are some of their best-selling products. Aluminium Padlocks are one of their most popular types of locks and are known for being light-weight, durable and suitable for items such as gates, garages and greenhouses. GOGO Padlocks sell a variety of aluminium padlocks, including combination padlocks which have a four digit code, often used to lock up bicycles and tool boxes. They also stock extra-thick aluminium padlocks which provide extra security and are suitable for industrial use. Through using organic SEO techniques such as blogging and external link generation, we have already achieved a first page position on Google for the keywords ‘Aluminium Padlocks.’ We have also bumped GOGO Padlocks up to the first result, on the second page of Google, for the keywords ‘weatherproof padlocks.’

Having quality content displayed on each product page is also essential when it comes to improving a company’s SEO. Our team have ensured that on each page of GOGO Padlocks ecommerce site, there is an option to ‘expand’ information, which will display extra material about a particular type of padlock. This content will inform customers about the different types of padlocks, as well as tell them what that a particular padlock is suitable for.

The Real Web SEO team are continuing to work on GOGO Padlocks’ SEO and hope to reach a top result for the keywords ‘aluminium padlocks’ as well as improve the positioning of the other key search phrases.