How to use the Meta Description tag
Posted by admin on July, 28th 2010The Meta Description tag isn’t there just for the search engines to read, in fact Google pretty much ignores the content in the description tag altogether.
What it should be used for is enticing people to click on your listing in the search engine results. Let’s look at a typical Google search result for this site using the keyword “SEO Company”:
The Meta Description tag is shown in the Google listing, if you are unsure what the code ... (Read more)
Read moreConversion Optimisation – The Cheap Way To Increase Profits
Posted by admin on July, 14th 2010
Many companies are pouring literally tens of thousands of pounds into online advertising, PR, SEO and offline advertising.
Instead of battling against time and competition companies could simply concentrate on making the site sell more products per visitor. The conversion rate of a site is the percentage of people who do a desired action on a website such as buying a product, filling out a form or calling a telephone number for example.
There are many web design choices that can deter ... (Read more)
Read morePageRank – When to Spread and When to Focus it
Posted by admin on July, 6th 2010
Google’s PageRank algorithm was Google’s only ranking factor when it first started. As it only focused on link popularity Google was originally called “BackRub” a name which luckily was changed!
PageRank is also known as “Link Juice” to SEO enthusiasts, every time a website links to your website they pass on some link power (link juice) and promotes your site up the search engine results. You can get higher PageRank by gaining links from other sites but there’s a twist to ... (Read more)
Read moreMaking external links appear in a new tab or window
Posted by admin on June, 8th 2010
Having links on your website to other related websites in your field makes your website more useful to visitors.
Google also favours sites that have useful external links; it’s a semi-large ranking factor which many bloggers seem to miss out as they don’t want to lose traffic.
There IS a solution luckily, a perfect balance between the SEO benefits of the external link and the traffic leak.
The [target="_blank"] attribute
Make sure that if people do click on an external link on your site they’ll open ... (Read more)