Use social media to its full potential

The world has gone social media crazy. Whether it’s tweeting, posting, pinning or plus-ing it seems that people just can’t get enough of social networking, and that’s why you need to incorporate it into your SEO strategy. It’s more than just a branding tool because social media and SEO can work perfectly together, and if you fail to incorporate the two you’ll be missing out on a huge chunk of optimisation potential.

The most important thing you need to remember is that social media signals can have a huge ... (Read more)

Read more

Go mobile and hit a new sector

In case you hadn’t noticed, people are going mobile. With new smartphones continually hitting the market more people than ever before are browsing the web when they’re on the move, and whether they’re looking to search, shop or learn you need to make sure you’re hitting the right notes. Mobile SEO may be a relatively new thing but it’s important to spend enough time on it unless you want to lose out to the competition, and if you do it well you’ll be getting plenty of traffic from this emerging yet huge sector of the market.

Read more

Rise in Mobile searches

As you can imagine, with the advancements of technology and the incredible nature of smart phones and tablets, there has been a rise in searches using such devices. When you think back 5 years ago, these pieces of smart technology were non-existent.

Mobile searches have grown over 1000% over the past 5 years and holds 15% of all search engine use. This means that although desktop search is the top rating, advertising on Mobile platforms is still an unsaturated market.

Bing and Google have put their money where their mouths are and ... (Read more)

Read more

SmartPhone SEO – What to Expect in the Near Future

Gone are the days when the only way to go online was to use a big, clunky computer at home; an ever-growing percentage of people now use smartphones to access the Internet on the move.

Surfing online with a smartphone is a completely different experience than a typical desktop PC with these noticeable differences:

- The download speed is a lot slower
- The screen resolution is a lot smaller (typically 320px by 480px)
- Website navigation is done with a touchscreen and not a mouse
So what does this all mean for SmartPhone SEO?
Currently Google are making subtle changes to ... (Read more)

Read more
1