How to Learn SEO
Posted by admin on July, 22nd 2010
Learning SEO can be a minefield of myths, misleading information and techniques that may actually harm your SEO rather than help it.
So where can you go for advice or help whilst learning SEO? The first port of call we recommend is a simple book on the subject! Some people say it’s impossible to write a book on SEO as when the book’s published it’s out of date as search engines are ever-changing their algorithms. This is false, the main ranking factors from 3 years ago in Google for instance are still the same ... (Read more)
Read moreCheck your broken links for search spiders
Posted by admin on July, 20th 2010
Every search engine (apart from search directories) uses programs called “spiders” to crawl whole websites and grab all the relevant data they can from each page.
The spider will enter the homepage of a website and then follow every link it comes across in the code after saving the content. It will then crawl each page linked from the homepage and keep repeating the process until it has found every single page on the entire website.
An XML Sitemap is a good way to tell the search spiders exactly where all ... (Read more)
Read moreThe Importance of being #1 in the Rankings
Posted by admin on July, 9th 2010When it comes to the first page of search results you’d naturally presume that the website in the number 1 position will gain the most traffic and you’d be right. But how important is being number one when you are say number two or three in Google?
The answer is that the number one position can bring in around 3 times the amount of traffic that if you were in the number 2 position!!
Results of click-through rates were accidentally leaked by AOL a few years ago and the findings can be found below and in the pie chart image:
Here ... (Read more)
Read morePPC Verses Natural Listings
Posted by admin on July, 2nd 2010A surprising amount of people click on advertisements whilst searching on Google or Bing thinking that they are the information they are looking for. PPC (paid-per-click) advertising allows any website to appear highly alongside the search results but they pay a small price every time somebody clicks on the link to their site. Natural listings are free and usually require SEO or mass publicity to appear there, appearing highly in the natural listings can save companies many thousands of pounds on advertising costs through PPC. Search engines such as Google and Bing make the bulk of their earnings from these ... (Read more)
Read moreGetting the most out of High PR Backlinks
Posted by admin on May, 20th 2010
When getting a backlink from another site what’s the first thing you look for?
Google PageRank?
Yahoo In-link Checker?
NoFollow tags?
Many SEO workers miss out a very important statistic: The Number of Out-Going Links
Out-going links give you a good indication of how much power each link is worth, the less out-going links there are, the more powerful each link is whilst passing link power (link juice).
When Google first started out it’s algorithm was solely based on the number of incoming links to your site and the power behind each link.
Here’s a very basic ... (Read more)
Read moreLong Tail Keywords – The Path To Keyword Domination
Posted by admin on May, 15th 2010kSo you want your website to rank #1 for your main keyword – who doesn’t?!
So where do you start? A lot of SEO newbies aim right towards their main keyword, let’s say they wanted to sell Umbrellas they would be optimising for the keyword “umbrellas” and expect to hit the first page of Google for that term.
Now if this is you imagine to the keyword to be like a huge mountain with the summit being #1 in Google; aiming straight for the main keyword would be like climbing up the steepest part of the mountain, a task many would ... (Read more)
Read moreNew Targeting for Real Web SEO
Posted by admin on May, 5th 2010Real Web SEO are now targetting the one word SEO in Google.co.uk. We were on page 8 four weeks ago and are now flitting between page 2 and page 4. Our ambition is to demonstrate our skillset in a tough search and improve the value of our site, drawing new business in a busy and competitve arena.
Juno Web Design are now creating a new theme for us designed for conversion with clearer information. Our current site does not represent or communicate our full offering and is long overdue a new theme.We have recently helped Juno ... (Read more)
Read more'Effective Blogging for SEO' Guide
Posted by admin on April, 26th 2010Blogging Guide – Real Web SEO
Blogging effectively and consistently has many advantages for SEO:
Each blog post is a new page on your site
Your site is alive with constant blogs (fresh content is great for search engines)
You’ll gain more traffic through specific searches (example: you’ll never rank for “pink, polka-dot umbrellas” unless you have the words “pink”, “polka-dot” and “umbrellas” on your site somewhere!)
People actually read blogs; if the posts are interesting then they may subscribe to your RSS feed to see what you blog about next or they could link to your blog from their site/blog/facebook/twitter etc.
Also you build ... (Read more)
Read moreJuno Web Design Page one on google.com
Posted by admin on April, 11th 2010Web design is a massively competitive search phrase. We have helped our sister company Juno Web Design onto page one of google.com for the search web design. This means that if you take all of the directories on that page and leave only web design companies, they are currently the fourth highest achieving web design company in the search engines, in all of history, in all of the world.
Not a bad start…. we are aiming for number one.
To find out more about our internet marketing and SEO service and what we can do for ... (Read more)
Read moreAir Conditioning, page
Posted by admin on April, 10th 2010Air Conditioning as a search in Google is relatively competitive as it is lucrative for the winner. The web design is not ours although we are now managing and improving it for conversion. We are now handling the SEO with urgency as the summer is prime season for Air Conditioning business. Young Air provide high quality air conditioners, portable air conditioning and domestic air conditioning to the whole of the UK. The Ambition is to establish themselves with good service and new contracts as the UK market ... (Read more)
Read more