We are currently working to improve the search engine position of a new remote control blinds brand called Controliss. We are undertaking a combined SEO company strategy and targeted PR and Marketing Campaign to activate a market and generate greater pull through for online sales and trade sales.

We are developing the brand image as well as improving the web design, website architecture, UI interface design and user experience. This immediate visual and online sales generating approah will be combined with a targeted offline marketing campaign.

Controliss sell a high quality product range focussing on stunning ranges, and the highest level of technology available for home automation. The core product range includes

Electric Roller Blinds

Electric Roller Blinds

Electric Venetian Blinds

Electric Venetian Blinds

Electric Wood Blinds

Electric Wood Blinds

To find out more about our SEO Company and how we can work with you please call us on

0845 544 1764

Real Web SEO are looking for a new team member to join our ranks. The role will involve handling clients of all sizes, from Global recognisable brands to SME clients. We pride ourselves on the standard of our work and the results we gain for clients so, experience and proven results are a must. Our SEO Company sits within a larger marketing organisation and we provide diverse career path opportunity.

Please send CV’s to info@realwebseo.com and contact us directly on 01159 418 122

Real Web SEO

If you consistently work hard and perform the right steps in SEO you create a “snowball effect” with the amount of traffic you receive, read on to find out more…

Starting out on SEO is like trying to fight your way out of a crowd of people, there are usually hundreds or thousands of websites out there targeting the same keywords as you who would love to be number one in the search engines.  The way to get out of this scramble is to work hard on the three key ares of SEO: on-site optimisation, off-site optimisation and content generation.

Once a website has broke free of the crowd the traffic levels usually increase at an exponential rate!

On-site optimisation should be the first part of your SEO efforts,  if the site is catergorised correctly and takes advantage of social networking systems such as WordPress then you are set for the other two key areas of SEO.

Off-site optimisation gives your site the initial kick it needs in search engines such as Google.  Linking back to your website from many other websites makes it look popular to the search engines and you will start seeing traffic for obscure “long tails” keywords that appear on your site.  An example of a long tail keyword is perhaps “Wimbledon yellow tennis balls” for a Tennis related website.
Continued off-site optimisation will bring in more and more traffic from search engines and from more and more precise keywords.  An example for a more precise keyword would be “Cricket Bat” for a Cricket related website; these precise keywords can have many thousands of searches in the search engines and could bring an amazing amount of traffic (visitors) to a website.

Content generation is ideal for gaining more traffic through longer tail keywords; the more you write about your subject, the more unique phrases or words you could rank for.  If you have a social media feed broadcast from your website then you can build external links just by simply blogging.  Spreading news about your content around the internet can also bring in in-direct traffic to your site, someone may have read a snippet of your article on an article site and decided to visit your main website from a link within it.

Continuing off-site optimisation and content generation will give you more power in the search engines whilst at the same time make you rank for more and more keywords.  Blogging and interacting with social networks can create a buzz around the content you produce, some of the biggest bloggers in the world get tens of thousands of people reading each blog post they produce and several hundred links towards to content they write; you can reach a stage where you can blog for backlinks which in turn promotes your blog, a snowball effect.

When people use search engines they usually click on the first results that comes up, this means that a ranking increase from position #3 to position #1 for your main keyword could incredibly bring in around four times the amount of traffic!  Below are some old Google statistics in the click through percentages for each position:

Money made from higher rankings can be poured back into website promotion whether it be offline advertising, PR or again more SEO.  This snowball effect can keep rolling until you have maximised the total possible share of the market you can realistically expect.

Our client DuffleCoatsUK.co.uk used this approach and now ranks #1 for every “duffle coat” related keyword you can imagine in Google.co.uk, give the search a go to see it’s results now if you wish.  Since creation they have gained traffic from 4,000 unique search phrases and have even recently got to position #2 for the single word “duffle”!

So get the (snow)ball rolling and stick at SEO until you break out from the crowd and gain momentum; who knows, you could do exactly the same system on another top-selling product or valuable keyword afterwards and really be successful!

Learning SEO can be a minefield of myths, misleading information and techniques that may actually harm your SEO rather than help it.

So where can you go for advice or help whilst learning SEO? The first port of call we recommend is a simple book on the subject!  Some people say it’s impossible to write a book on SEO as when the book’s published it’s out of date as search engines are ever-changing their algorithms.  This is false, the main ranking factors from 3 years ago in Google for instance are still the same today, the principles behind ranking factors are the same and it’s getting harder and harder to bypass them with sneaky “black hat” techniques.  Make sure to buy a book published recently though as social media has come into play quite a lot recently and some great free resources for SEO have popped up in the last few years that you may miss with an old book.

The most important things to ask yourself when learning and performing SEO are:

1) Is what I’m doing useful to people online?
2) Am I trying to cheat my way to the top of the rankings?
3) Is all the content on my website easy to find by search engine spiders?

Stealing content seems to be the most common newbie mistake, this adds nothing new to the ‘wealth’ of information online and in a way tries to cheat the search engines by adding related content onto your site.  Google can spot this technique a mile off; a new blog post for example will get crawled within seconds because it automatically pings Google saying it’s been published.

Learning old SEO methods that used to work is still common-place too. Techniques such as keyword stuffing, hidden text and multiple internal links with keyword anchors can be seen left, right and center on new sites (non of which rank highly for any keywords).  If you surfed online 15 years ago with Yahoo then some awful results came up with site using these techniques, it DID work but now search engines are far, far smarter luckily.

When you start learning about SEO it becomes apparent that Google, the most used search engine, ranks websites higher if they have more backlinks (links from other websites).  Gaining these links on other people’s sites can be a hard task and many people end up trying to cut corners on all the work needed.  Paying for links is frowned upon by Google unless it’s from a reputable search directory such as Yahoo.  Some people out-source the SEO work which can either be a good option or a disaster depending on the SEO company’s techniques implemented.  Some companies just add your links on to large “link farms”, sites that interlink in a network which are purely created to promote sites up Google’s rankings.  These links have little value and possibly even a negative effect if done on a mass scale so do your research on any company if you outsource.

Once you have learned the basics of SEO it’s time to move on to more advanced techniques, learn from the experts such as SEOMoz but beware that many people will call themselves an “SEO Expert” when they don’t know much at all.  You can find some gems in forums such as ‘DigitalPoint’ or the ‘Warrior Forum’.

Why not create a dummy website and try out techniques whilst you learn, if something goes wrong then you can just move on to another domain.  Aim low to begin with, perhaps a 3 word keyword such as “kitchen knife set”, something that will receive a decent amount of traffic.  You have to be very persistent with performing SEO, the content writing can take many hours and the link building can take months to take effect but trust me the reward at the end is worth it!

Every search engine (apart from search directories) uses programs called “spiders” to crawl whole websites and grab all the relevant data they can from each page.

The spider will enter the homepage of a website and then follow every link it comes across in the code after saving the content.  It will then crawl each page linked from the homepage and keep repeating the process until it has found every single page on the entire website.

An XML Sitemap is a good way to tell the search spiders exactly where all the pages of content are located which should be linked within your robots.txt file.

The problem with search engine spiders is that they can get stuck or lost.

PHP websites like one’s built in the Magento e-commerce software can re-write urls based on old urls.  One slip in the code could create a never-ending loop of subfolders as shown below:

- /product/ links to /cart/

- /product/cart/ links to /product/

- /product/cart/product/ links to /cart/

- /product/cart/product/cart/ links to /product/ etc. etc. etc.

Also some spiders have difficulties with web programming languages such as JavaScript, Flash or even CSS.  A Flash or JavaScript navigation bar could spell disaster for a search engine crawler, luckily major players like Google, Bing, Yahoo etc. can handle these most of the time.

Broken links can also stop spiders from crawling further into your website, many web spiders have timeout thresholds that if they run into trouble then they won’t spend all day crawling one site.  If a spider keeps finding broken links on your site then it may quit and move onwards, thus only displaying half your site on it’s index.

Your code should be clean and clear for users and search engines but also should be your links. There are free tools to check for broken links on any site, if you have a Windows PC then I suggest you use Xenu link sleuth which was made by a Windows employee and if you have a Mac then try Integrity which does exactly what it says on the tin.

When it comes to the first page of search results you’d naturally presume that the website in the number 1 position will gain the most traffic and you’d be right. But how important is being number one when you are say number two or three in Google?

The answer is that the number one position can bring in around 3 times the amount of traffic that if you were in the number 2 position!!

Results of click-through rates were accidentally leaked by AOL a few years ago and the findings can be found below and in the pie chart image:

Here are the results:

As you can see by the pie chart, the number one position is gold-dust and can create several thousands of clicks depending on how searched for the keyword is. Real Web SEO have achieved the golden number one spot for many clients including “IT support”, “duffle coats” and “web design Nottingham”. We are fighting to win the number 1 position for SunglassesSave.com which currently sits at position 6 for the huge key term “sunglasses“, that would be an incredible 9 times increase on their already bulging traffic, exciting times indeed!

If you would like to contact us about your SEO needs the the number is 0115 941 8122

A surprising amount of people click on advertisements whilst searching on Google or Bing thinking that they are the information they are looking for.  PPC (paid-per-click) advertising allows any website to appear highly alongside the search results but they pay a small price every time somebody clicks on the link to their site.  Natural listings are free and usually require SEO or mass publicity to appear there, appearing highly in the natural listings can save companies many thousands of pounds on advertising costs through PPC.  Search engines such as Google and Bing make the bulk of their earnings from these advertisements and the areas they appear can be seen in the images below:

Google Search for “SEO Nottingham“:

Google Search showing advertisement areas (PPC in red, Natural in Green):

Bing Search for “duffle coats“:

Bing Search showing advertisement areas (PPC in red, Natural in Green):

Clicking on PPC advertising can sometimes lead you to dark areas of the internet, for example “Anti-virus” type searches can lead you to malware, expensive software or even viruses when you download the “free” software. Google fight a constant battle to make PPC advertising relevant banning many Google Adwords accounts if they use practices to ‘fool’ their software. Some advertising next to search results may be useful to you, you may be looking for new pair of ‘ski boots’ for example and find a half price sale being advertised. Within natural listings will be the biggest sellers of ski boots and within the advertisements will be the best bargains or deals.

If you sell and products or services online then just relying on PPC is a dangerous thing to do and many companies do this.  If you just rely on paid advertising for your website then the only way you can bring traffic to it (and make money from it) will be when you pay for advertising.  The minute you turn off your PPC campaign is the minute when you stop making sales!

Another risk of solely doing PPC is the fact that you could be banned from Google Adwords (some accounts have been banned by accident) or your competitors can out-bid you and push your advert down to the second page of results.  The cost of PPC is slowly rising up with reports of Google making tens of millions of pounds per day on it’s ingenious advertising platform.

SEO on the other hand is permanent and that’s what we here at RealWEbSEO.com specialise in.  We use special techniques to get websites higher up in the search engines by promoting them and making the site user friendly; top rankings create masses of website traffic who enter the site 24 hours a day.  Even when SEO work is halted a website can ride on the first page of Google for several weeks from the work done in the past before dropping down to the second page.

The biggest companies will use PPC and SEO to get the most custom possible, smaller companies could start testing out their product range with PPC whilst building up an online presence with SEO.  Some of our most successful clients have used SEO alone such as LittleFish Support who used SEO to win the Google search result “it support”.

If you’d like to discuss SEO for your company then call us now on 0115 941 8122

When getting a backlink from another site what’s the first thing you look for?

• Google PageRank?
• Yahoo In-link Checker?
• NoFollow tags?

Many SEO workers miss out a very important statistic: The Number of Out-Going Links

Out-going links give you a good indication of how much power each link is worth, the less out-going links there are, the more powerful each link is whilst passing link power (link juice).

When Google first started out it’s algorithm was solely based on the number of incoming links to your site and the power behind each link.

So if you create backlinks from a forum signature then it won’t be half as effective as a social network backlink.
If you manage to get a backlink from a newspaper article then you will have hit the jackpot; not only do newspapers have amazingly high page rank they rarely link out to other sites which makes each link extremely powerful!

kSo you want your website to rank #1 for your main keyword – who doesn’t?!

So where do you start? A lot of SEO newbies aim right towards their main keyword, let’s say they wanted to sell Umbrellas they would be optimising for the keyword “umbrellas” and expect to hit the first page of Google for that term.

Now if this is you imagine to the keyword to be like a huge mountain with the summit being #1 in Google; aiming straight for the main keyword would be like climbing up the steepest part of the mountain, a task many would give up on along the way! Why not conquer each little hill around the mountain reaching higher and higher as you go along, these would be your long tail keywords!

Long tail keywords are keywords that people type into search engines that have two or more words. Examples are specific searches such as “red, open top sports car“, questions such as “what’s the height of big ben?” or savvy internet searchers that want to find what they’re looking for quicker.

The great thing about long tail keywords is that you include shorter tail keyword within them, let’s say you were selling umbrellas again, here would be your list of keywords:

So whilst your battling for the #1 position in Google for your main keyword win many little battles along the way with long term keywords. The best way to stumble upon lots of long tail keywords is to blog CONSTANTLY, if you keep talking about your niche subject then they’ll be lots of little keyphrases you could rank for amongst the text you’ve wrote.

If you are doing SEO for an ecommerce then winning the traffic from these smaller searches can start to generate revenue funding more SEO work for the future so go out there and win searches for long tail keywords!

Real Web SEO are now targetting the one word SEO in Google.co.uk. We were on page 8 four weeks ago and are now flitting between page 2 and page 4. Our ambition is to demonstrate our skillset in a tough search and improve the value of our site, drawing new business in a busy and competitve arena.

Juno Web Design are now creating a new theme for us designed for conversion with clearer information. Our current site does not represent or communicate our full offering and is long overdue a new theme.We have recently helped Juno Web Design to position 5 for the search Web Design on Google.co.uk.

To find out more about our service please call us on 0115 941 8122

Juno Web Design