Common Canonical Problems
Posted by admin on September, 5th 2011
Lots of websites have different “copied” versions of their homepage which can hinder your SEO efforts. Whether it is part of your internet marketing strategy or a mistake made within your website’s URL structure, multiple homepage URLs can water down your SEO campaign and have other potentially harmful effects.
Examples of this are:
- www.domain.com/
- www.domain.com/index.html
- www.domain.com/ref=XYZ123
- www.domain.com/visit?n=743835
All of these pages could be exactly the same homepage with the same content, yet but on separate URLS.
Then there are WWW. canonicalisation issues can also occur if you don’t have a 301 redirect ... (Read more)
Read moreSEO for Luxury Products or Services
Posted by admin on June, 3rd 2011
If you’re selling a luxury service or luxury items then you should adjust your search engine strategy accordingly. Even with a small budget you can gain great profits in un-tapped or emerging markets online.
Let’s imagine you were selling the world’s best tasting, top looking and most expensive ice cream, so expensive in fact that it gets delivered by a freezer van straight to your door! Traditional marketing and PR has brought in a suprising amount of revenue and you have invested in a snazzy, functional website catered around the ice cream brand.
Some ... (Read more)
Read moreHow to upgrade an ecommerce website with little impact on SEO
Posted by admin on May, 24th 2011Upgrading an ecommerce website to a completely new system can have a big impact on SEO whilst the search engines ‘catch up’ with the new information.
Simply turning the old site off and switching the new site on will generally destroy a majority of organic traffic for a period of between 3 – 5 weeks in our experience. For some established ecommerce stores, 3 – 5 weeks is a nightmare to disappear in Google’s search results as many hundreds of sales are lost (usually just after a large investment has been made on new development work also).
The new site under development ... (Read more)
Read morePartner Links
Posted by admin on April, 1st 2011A great way of gaining lots of links quickly is partnering up with websites and adding your link into their site-wide footer or side bar.
A link within a WordPress blogroll for example would be displayed on every single page on the entire blog, this way you can get hundreds of links very quickly for your website with little effort. Some eCommerce sites has thousands of product pages and many powerful category pages that acquire PageRank over time, a partner link here could be very valuable, especially if it’s towards a related website.
Site-wide partner links will be (or already have been) ... (Read more)
Read moreQuick Meta Guide
Posted by admin on March, 18th 2011Here’s a quick Meta re-cap on what you should be focusing on (and what to ignore) when performing on-site SEO.
Meta Title
This is the most important place to describe what’s on the page. All the search engines take full attention to the title of each page and can display up to 60 characters including spaces. There is no penalty for writing over 60 characters but the title will be dotted out (…) and not all the keywords will count.
Keywords that people will regularly search for should appear in the title, for example on a shopping page for ... (Read more)
Read moreIncreasing Click Through Percentages on SERPs
Posted by admin on February, 15th 2011Your keyword rankings aren’t the only factor that determines how much traffic you’ll gain from search engines; you also need to entice people to your listing in the SERPs.
Every SEO’er should know the importance of having a keyword targeted Meta title tag but what many people miss out is the significance of the Meta description tag as well.
Here’s how your Meta tags fit in with Google listings:
Above I used the Google search for “SEO” to show our homepage. You can see that the keyword “SEO” is highlighted several times ... (Read more)
Read moreWhen is the best time to Blog?
Posted by admin on January, 26th 2011Recently Google finally updated their PageRank scores across the internet and both of our major websites both blogged about it within 20 minutes of the first report.
JunoWebDesign.com has the advantage of having it’s blog posts entered directly into Google’s news feed, look at the traffic spike it produced when it blogged about the page rank update:
Traffic more than doubled with that one blog post! This boom in traffic helped gain natural links towards Juno and helped spread news about the brand of web ... (Read more)
Read moreSEO Work – 5 Tips to keep working on SEO effectively
Posted by admin on August, 2nd 2010
Let’s face it SEO is usually a boring and some-what thank-less task!
Unless you’re creating an amazing viral campaign or writing about what you are passionate about, SEO work can quickly become a chore and many people quit after a few weeks of doing it.
Sticking to SEO work pays off in the long run but beware it can take at least 3-4 months to see vast improvements with a new site. For instance it can take many months before Google/Bing/Yahoo etc. even release a new site into the search engine results which can be ... (Read more)
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