Use social media to its full potential
Posted by admin on May, 16th 2012The world has gone social media crazy. Whether it’s tweeting, posting, pinning or plus-ing it seems that people just can’t get enough of social networking, and that’s why you need to incorporate it into your SEO strategy. It’s more than just a branding tool because social media and SEO can work perfectly together, and if you fail to incorporate the two you’ll be missing out on a huge chunk of optimisation potential.
The most important thing you need to remember is that social media signals can have a huge ... (Read more)
Read moreGo mobile and hit a new sector
Posted by admin on May, 14th 2012In case you hadn’t noticed, people are going mobile. With new smartphones continually hitting the market more people than ever before are browsing the web when they’re on the move, and whether they’re looking to search, shop or learn you need to make sure you’re hitting the right notes. Mobile SEO may be a relatively new thing but it’s important to spend enough time on it unless you want to lose out to the competition, and if you do it well you’ll be getting plenty of traffic from this emerging yet huge sector of the market.
Cheap tactics: the impact of negative SEO
Posted by admin on May, 10th 2012We are sure that you have heard enough about the latest Google algorithm, known as the Penguin, however there are now concerns about companies using its vigorous spam vetting system to sabotage their competitors. Negative SEO is not a knew thing, however in light of the changes to Google, it has become more of a concern, with fears that there are companies out there using cheap tactics, concentrating on down ranking their competitors’ rather than working on achieving higher rankings for themselves.
Here at Real Web SEO, ... (Read more)
Read moreCan Pinterest improve your SEO?
Posted by admin on May, 8th 2012If you still don’t know what Pinterest is, we first of all must politely ask – where on earth have you been? Pinterest is the latest website to hit social media, allowing its registered users of over 10.4 million to pin their favourite images onto boards, which they curate under different categories. As well as appealing to the masses, who can now organise and share ‘all the beautiful things’ they find on the web, Pinterest has opened up yet another opportunity for businesses selling their products online.
There appears to ... (Read more)
Read moreHow to adjust to life in the zoo
Posted by admin on May, 7th 2012In case you haven’t noticed, Google has been unveiling a huge number of updates over the last few months. What with the Panda, Penguin and even bugs that caused sites to be delisted it’s like being at the zoo, and you could well find that your SEO efforts aren’t achieving the necessary results. It’s a difficult time for SEOs as everyone tries to cope with Google’s constantly changing algorithms, so just how can you adjust to life in the zoo?
The first thing you need to do ... (Read more)
Read moreDIY SEO
Posted by admin on May, 2nd 2012With everyone battling to get to the top spot in Google and algorithm updates often penalising your best efforts, it’s important to go back to basics. Focus on a few simple DIY techniques and you’ll be able to give your SEO strategy the boost it needs, and here are just a few to get you started:
Provide quality content. Content is king, and that’s as true online as it is anywhere else. You need to be providing quality, usable information that people can draw value from, because there’s no point ... (Read more)
Read moreBe prepared for the Penguin
Posted by admin on April, 30th 2012It seems that not a day goes by when Google doesn’t decide to update its algorithm practices. The Panda was the last major update (designed to look at the quality of web content) but the latest tweak has been dubbed the Penguin, and once again, it could hit even genuine websites hard.
Penguin focuses on webspam, trying to weed out sites that use unscrupulous spamming methods to manipulate their rankings. It’s been designed to level out the SEO playing field, penalising sites which keyword stuff and those which use link ... (Read more)
Read moreWatch out for the Panda
Posted by admin on April, 25th 2012It something we’ve been talking about a lot at Real Web SEO, mainly because you can’t escape it and in this industry it is huge news. That is Google Panda.
After the introduction of the loveable creature that will crush un-natural links and eat away at spammy sites until they are off the list, many SEO experts were very aware of their own sites and websites they had created for clients. Sites have been monitored very closely since the introduction, to see if there are any major drops or boosts in ... (Read more)
Read moreDon’t be the loser from links
Posted by admin on April, 20th 2012As many SEO specialists know, building links can empower your site and drive more traffic, especially created in an organic way.
Unfortunately, due to a comment to Google’s SEO master, Matt Cutts, an acquaintance found his site ruined- by thousands of links. Dan Thies annoyed a few people by commenting how he was glad that Google had rid the internet of blog networks, probably not the best thing to air in public, because the aftermath was incredible.
When Google changed its policy about unnatural links, many sites became defunct, especially ... (Read more)
Read moreThe way we read and write is changing, thanks to SEO
Posted by admin on April, 17th 2012Some may say that blogging has changed the way we write forever. In some respects that might be true, offering platforms for individuals to have their say and for companies to present the world with their products and services. Real Web SEO doesn’t totally believe it’s actually the process of blogging that has changed things. The main influence is Google search. We are now very aware of how we write, we try and produce content that has the right keywords and SEO text, which makes the content flow, is understandable to readers, provides the information readers require ... (Read more)
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