SEO Nottingham – a look back at 2011
Posted by megan on December, 2nd 2011
2011 is drawing to a close and here at Real Web SEO Nottingham we have a lot to celebrate. This year has enabled the company to grow and expand, due to the level of projects and success stories we have shared with our clients.
It is apparent and a much talked about subject, that content is king. It is a bit of a cliché saying, but when it comes to optimization and rankings in search engines, the right type of SEO content on a website, makes an incredible difference.
A great ... (Read more)
Read moreSocial media and its relationship with SEO
Posted by megan on November, 23rd 2011By now we are all very aware that search engine optimisation is essential to any online marketing campaign. The higher you rank in search results for keywords relevant to your business and the products you sell, the more traffic you will get flowing to your website, which should in turn, increase your conversion rates. Ranking well in searches gives you a competitive edge over those businesses who fail to rank well, or even at all. With the rapid growth of social media sites, like Facebook, Twitter and now Google+, it has become apparent that they play an ... (Read more)
Read moreThe Science of SEO – Separating Facts from Feelings
Posted by admin on June, 15th 2011
The human brain constantly looks for patterns and relationships between objects, emotions, words and sound. When it comes to the ‘Science of SEO’ we need to put all emotions aside to separate the facts from our own feelings, values or emotions.
Google’s search engine algorithm still remains a closely guarded secret. Knowing how Google works can be very profitable as high rankings equates to high traffic levels on a website, especially on keywords which many people enter in.
Google reportedly looks at between 300-500 signals to ... (Read more)
Read moreHow Does ‘TRUST’ Effect SEO?
Posted by admin on March, 9th 2011
What is ‘trust’ when it comes to SEO? How can search engines measure trust in terms of data and algorithms?…
Trust is an emotional response making it pretty hard (but not impossible!) for computers to measure.
Web spiders can have a pretty good guess at which websites are deemed “trustworthy” by looking at certain factors. Search engines such as Google always strive to get the best quality search results for any term searched for; trustworthiness is therefore a good factor to measure to weed out websites with shifty practices or ... (Read more)
Read moreCopywriting for SEO
Posted by admin on February, 23rd 2011
Copywriting is the one area of website development that usually gets ignored or passed on yet it’s one of the most important aspects of on-site SEO.
Let’s face it, writing content, descriptions and blogs can be painfully boring. You’d be amazed at the hundreds of website owners I’ve seen that start a website, start promoting it with SEO and then give up totally after 4-5 blog posts on their chosen niche.
Also the rewards of consistent copywriting aren’t instant, it can take a few months before traffic really starts ramping ... (Read more)
Read moreLink Building Strategies
Posted by admin on December, 14th 2010When building links towards your website what strategies should you consider?
It’s really easy to add a link onto a blog, social network or forum but as thousands of people discover with SEO, there is no easy way to optimise successfully! If you’re going to create a link to promote yourself then you’ll have to be smart about it and put a little effort in…
An important ranking factor in Google is the surrounding content around a link. When I say surrounding content I mean the text within the same tag in the HTML code of the website, typically you’ll see user ... (Read more)
Read moreHow to Create Landing Pages for SEO
Posted by admin on September, 30th 2010
A landing page is a whole page dedicated to one keyword in order to rank better for that keyword.
Most homepages on websites are a mish-mash of everything the website has to offer, for example a website about the latest news will have chunks of content about politics, celebrities, crime, technology, sport etc. etc.
Without landing pages (known as category pages for e-commerce) it’s hard to rank for anything in Google without a lot of external link-building with specific anchors. If you create a whole inner page about one subject then the theme of ... (Read more)
Read moreControliss Blinds Marketing Campaign
Posted by admin on August, 28th 2010We are currently working to improve the search engine position of a new remote control blinds brand called Controliss. We are undertaking a combined SEO company strategy and targeted PR and Marketing Campaign to activate a market and generate greater pull through for online sales and trade sales.
We are developing the brand image as well as improving the web design, website architecture, UI interface design and user experience. This immediate visual and online sales generating approah will be combined with a targeted offline marketing campaign.
Controliss sell a high quality product range ... (Read more)
Read moreSEO Specialist Job Vacancy
Posted by admin on August, 27th 2010Real Web SEO are looking for a new team member to join our ranks. The role will involve handling clients of all sizes, from Global recognisable brands to SME clients. We pride ourselves on the standard of our work and the results we gain for clients so, experience and proven results are a must. Our SEO Company sits within a larger marketing organisation and we provide diverse career path opportunity.
Please send CV’s to info@realwebseo.com and contact us directly on 01159 418 122
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The Snowball Effect with SEO
Posted by admin on August, 12th 2010
If you consistently work hard and perform the right steps in SEO you create a “snowball effect” with the amount of traffic you receive, read on to find out more…
Starting out on SEO is like trying to fight your way out of a crowd of people, there are usually hundreds or thousands of websites out there targeting the same keywords as you who would love to be number one in the search engines. The way to get out of this scramble is to work hard on ... (Read more)
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