How do you check for duplicate content?
Posted by admin on September, 14th 2011One of the first rules you learn when you start doing Search Engine Optimisation (SEO) is that search engines hate duplicate content. Firstly, duplicate content doesn’t add value to web users as several websites popping up with the same content is irritating for users who are trying to do research. Secondly, search engines then have to decide which website posted the content first, which has the most authority etc and then decide which reigns supreme over the others.
This is why Google implemented their Panda update – to encourage people to stop posting copied or similar (spun) content across the web ... (Read more)
Read moreSolid SEO advice
Posted by admin on January, 13th 2011
However SEO changes in the future there is always some golden rules to follow that will never change (hopefully!).
Whenever someone writes a book on SEO there are waves of people who say “…it’s out of date!” or “…this won’t be valid in one or two years time.” for example.
It’s true that things will change in the near future with search engines and how people use the internet but the basic principles of SEO will remain absolute; they are:
Make your website useful to visitors
- People want to see new content ... (Read more)
Hiding Your SEO
Posted by admin on September, 22nd 2010
If you have performed bad, unethical or black hat SEO on another person’s website then you may want to hide your SEO work in case they ever find out.
The trouble with the internet (or perhaps the beauty of it) is that everything online can be seen by anyone in the world. There are bots out there every second of every day crawling web pages and gather data such as content, links and media.
Hiding your back-links is impossible due to the openness of the internet, it’s the same as trying to ... (Read more)
Read moreSEO Advantages of Magento
Posted by admin on August, 3rd 2010
When it comes to ecommerce software there really is only one choice if you want to perform on-site SEO efficiently and that’s the open source software Magento.
Why is Magento the best e-commerce software for SEO? Flexibility and acccuracy…
Categories can be created in Magento which create a sub-folder; linking to the sub-folder itself brings up a preview of all the products within it or you can set the sub-folder to show another set of sub-categories. This beautifully separates different sections of a website in the same way WordPress does with it’s ... (Read more)
Read moreBacklinks from mutliple IP addresses
Posted by admin on July, 26th 2010
How many different sites link to yours… 10, 100, 1,000, 10,000?
SEO is a numbers game, but the number of backlinks you have isn’t the only thing you should aim for. You could simple get one footer or blogroll link on a popular site and get tens of thousands of links from every page they have. These tens of thousands of links may look impressive but you could still be beaten by a site with say 30 backlinks in Google’s results.
Getting all of your links from one source isn’t the best SEO strategy, ... (Read more)
Read moreGetting Backlinks from Forums
Posted by admin on June, 10th 2010
As with a lot of SEO methods writing unique and interesting content can work wonders to your site without any fancy tricks. If you’re a passionate writer then congratulations you have what it takes to keep writing content and reap the rewards in the long run!
You don’t have to just write content on your own site, it’s very important to promote your website throughout the internet on related sites (and that means getting backlinks from these sites).
There are forums on the internet on all kinds of subjects from “SEO” to ... (Read more)
Read moreSEO Paid Links – Are They Worth It?
Posted by admin on June, 1st 2010We’ve seen many odd SEO techniques that people use to try and “beat” Google in the search results attempting to gain high rankings with sneaky tricks.
Some SEO companies use paid links to gain a higher number of linkbacks for their website, Google’s biggest ranking factor.
You can pay for links in many ways; the old method of getting links on shifty “link farms” has fortunately been eradicated by Google, these “link farm” sites built up a large page rank and then sold links on their sites for a monthly fee passing on a part of the high page rank through the ... (Read more)
Read moreThe Importance of Blogging Regulary
Posted by admin on May, 28th 2010
How often do you blog? Is it once a day, once a week or once in blue moon?
Google LOVES fresh content on websites almost as much as it loves backlinks!
Blogging builds up content on your website and each post counts as another indexed page in the search engines. As long as you write unique content and stick to the main subject of your site there are nothing but advantages to blogging on your website.
Google (the world’s biggest search engine) seems to favour blogs which post regulary and ... (Read more)
Read moreBlog Commenting Guide
Posted by admin on May, 24th 2010
Commenting on other people’s blogs is a great way to promote your site; you get another valuable backlink to your website and even perhaps more traffic too.
Commenting on a blog in the same niche as your website make the backlinks even more powerful – anyone doing SEO should consider doing this if the blog has DoFollow links or not. Having a wide range of IP addresses linking to your website will enhance your off-site search engine optimisation; any top site will have thousands of other websites linking to them.
How can you ... (Read more)
What is a squeeze page?
Posted by admin on May, 5th 2010You may have heard of “squeeze pages” within fancy ‘internet marketing’ lingo but what does the term really mean?
A “squeeze page” is a webpage which directs the visitor to perform one action
So what examples are there of an action on a squeeze page?
Click an internal link (useful for ecommerce)
Click an external link (useful for affiliate marketing)
Call a phone number (useful for a service website)
Fill in a form (useful for email marketing and polls)
Now before you go out and create squeeze pages for whatever your aim remember this vital on-site SEO tip:
Dead end pages are a big no-no to Google; ... (Read more)
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