Go mobile and hit a new sector
Posted by admin on May, 14th 2012In case you hadn’t noticed, people are going mobile. With new smartphones continually hitting the market more people than ever before are browsing the web when they’re on the move, and whether they’re looking to search, shop or learn you need to make sure you’re hitting the right notes. Mobile SEO may be a relatively new thing but it’s important to spend enough time on it unless you want to lose out to the competition, and if you do it well you’ll be getting plenty of traffic from this emerging yet huge sector of the market.
Cheap tactics: the impact of negative SEO
Posted by admin on May, 10th 2012We are sure that you have heard enough about the latest Google algorithm, known as the Penguin, however there are now concerns about companies using its vigorous spam vetting system to sabotage their competitors. Negative SEO is not a knew thing, however in light of the changes to Google, it has become more of a concern, with fears that there are companies out there using cheap tactics, concentrating on down ranking their competitors’ rather than working on achieving higher rankings for themselves.
Here at Real Web SEO, ... (Read more)
Read moreCan Pinterest improve your SEO?
Posted by admin on May, 8th 2012If you still don’t know what Pinterest is, we first of all must politely ask – where on earth have you been? Pinterest is the latest website to hit social media, allowing its registered users of over 10.4 million to pin their favourite images onto boards, which they curate under different categories. As well as appealing to the masses, who can now organise and share ‘all the beautiful things’ they find on the web, Pinterest has opened up yet another opportunity for businesses selling their products online.
There appears to ... (Read more)
Read moreHow to adjust to life in the zoo
Posted by admin on May, 7th 2012In case you haven’t noticed, Google has been unveiling a huge number of updates over the last few months. What with the Panda, Penguin and even bugs that caused sites to be delisted it’s like being at the zoo, and you could well find that your SEO efforts aren’t achieving the necessary results. It’s a difficult time for SEOs as everyone tries to cope with Google’s constantly changing algorithms, so just how can you adjust to life in the zoo?
The first thing you need to do ... (Read more)
Read moreDIY SEO
Posted by admin on May, 2nd 2012With everyone battling to get to the top spot in Google and algorithm updates often penalising your best efforts, it’s important to go back to basics. Focus on a few simple DIY techniques and you’ll be able to give your SEO strategy the boost it needs, and here are just a few to get you started:
Provide quality content. Content is king, and that’s as true online as it is anywhere else. You need to be providing quality, usable information that people can draw value from, because there’s no point ... (Read more)
Read moreGoogle Crack Down
Posted by admin on April, 12th 2012In addition to the changes in algorithms , Google is now cracking down on “unnatural” links and other ways that manipulate the ranking of a web page. As you can imagine, may people are up in arms about such a crack down, but in terms of Organic SEO practices, they are safe.
The hardest hit at the moment are blog network sites such as BuildMyRank, which by all means, is possibly shutting down. Is this part of the new Panda Algorithm? Or is it a manual fine? We’re not quite ... (Read more)
Read moreRise in Mobile searches
Posted by admin on March, 30th 2012As you can imagine, with the advancements of technology and the incredible nature of smart phones and tablets, there has been a rise in searches using such devices. When you think back 5 years ago, these pieces of smart technology were non-existent.
Mobile searches have grown over 1000% over the past 5 years and holds 15% of all search engine use. This means that although desktop search is the top rating, advertising on Mobile platforms is still an unsaturated market.
Bing and Google have put their money where their mouths are and ... (Read more)
Read moreUsing GOOGLE+ to boost your SEO
Posted by admin on March, 19th 2012Although many people have signed up, there are still quite a few lagging behind in the GOOGLE+ stakes. Some are probably too used to using other social media sites, but here at Real Web SEO we’ve got some handy tricks and tips on how to use GOOGLE+ to boost your SEO.
Ok, so without getting too complicated, Google+ offer a service whereby using the social media site would help search results for companies and individuals. Lack of the page could affect organic results, so the first tip we have ... (Read more)
Read moreSEO Goofs
Posted by admin on February, 25th 2011Every now and then we see SEO mistakes from catastrophic errors to minor mishaps; here’s a list of goofs to look out for on your own site…
Robots.txt
The robots.txt file tells search engines which page not to bother crawling on your website (not that all of them will listen to it). Less widely used now it still has the potential to easily block off an entire website to ALL the search engines with just one mis-guided line of code! If you are going to create a robots.txt file then it’s best to steal one off another website that ... (Read more)
SEO Debate: Do English skills count as a ranking factor?
Posted by admin on January, 10th 2011
Do your English skills count as a ranking factor in SEO or is your general content more important?
Say you were building a brand new search engine, what are the advantages and disadvantages of checking and ranking for grammar and spelling?
Advantages of ranking well written content highly
- If grammar and spelling are correct the content is more likely to be of good quality
- No software would be required to correct spellings or grammar, it would be much quicker to process
- All keywords would be clear and a generic theme can be ... (Read more)