Using Google Analytics to Spot Conversion Leaks
Posted by admin on April, 8th 2011
Google Analytics can be an extremely valuable tool for spotting what elements are working and what could be improved on your website.
As an SEO company we are now becoming more and more involved with Conversion Optimisation, the process of converting visitors into customers or subscribers on a website also known as the ‘science of selling’. Increasing traffic levels by performing search engine optimisation is a key focus for many website owners… conversion optimisation on the other hand is just as valuable as it can produce ... (Read more)
Read moreHow Flash elements will harm your conversion rate
Posted by admin on February, 9th 2011Macromedia Flash is a standalone plugin which allows you to view movies, play games and create fancy interactive website elements.
Flash is brilliant for video and gaming sites but it can really harm sales on an ecommerce site where people just want to quickly shop.
The main problem with Flash is that you have to download a plugin in order to view Flash elements. This instantly alienates people who (A) Can’t be bothered or don’t know how to download the Flash plugin, and (B) Cannot install Flash on their mobile or un-common browser.
Every second counts when it comes to ... (Read more)
Read moreQuickest Conversion Optimisation Techniques
Posted by admin on November, 6th 2010Conversion optimisation of a website can be a frustrating task, it’s important that you experiment in a way that gets results as quick as possible.
Upping the conversion rate of a website is a permanent and will increase a website’s profits ever since it gets implemented. For example if an experiment proved that a single change to a website increased sales by 10%, this 10% improvement can be implemented instantly and will always perform better than the original site.
Large Sample Rate
To perform conversion optimisation quickly the most important thing you need is lots of visitors to the site you ... (Read more)