SEO Specialist Job Vacancy
Posted by admin on August, 27th 2010Real Web SEO are looking for a new team member to join our ranks. The role will involve handling clients of all sizes, from Global recognisable brands to SME clients. We pride ourselves on the standard of our work and the results we gain for clients so, experience and proven results are a must. Our SEO Company sits within a larger marketing organisation and we provide diverse career path opportunity.
Please send CV’s to info@realwebseo.com and contact us directly on 01159 418 122
Read more
Google Sitemaps – What To Look Out For
Posted by admin on August, 26th 2010When looking at your Webmaster Tools which features do you normally look at? The lazy SEO’er will just click through the links on the left hand side of the page, hoping that nothing stands out as odd or wrong.
If you’re new to Webmaster Tools or just find it a little daunting, one thing you can actively look for is the number of pages that have been indexed in comparison to the number your have submitted.
Look at the example above for RealWebSEO.com: we’ve submitted 150 URLs and 145 have ... (Read more)
Read moreHow Slow Page Speed Can Cost You Dearly
Posted by admin on August, 25th 2010
We see examples of slow websites everyday and are shocked that web designers and developers are getting away with ecommerce sites that are doomed from the off-set.
How many times have you visited a website only to have to wait whilst some fancy header or screen wide background loads up? This isn’t just slowing down how quickly a visitor views information on the site and annoying them, Google now considers page speed as a ranking factor!
Ecommerce websites are the main culprits of image or Flash heavy ... (Read more)
Read moreSearch Engine Marketing (SEM) for E-commerce
Posted by admin on August, 25th 2010
How many Search Engine Marketing techniques do you use? 1, 2, more….?
There are four different ways to maximise your online marketing campaign, some with short term gains, some with long term gains:
1. Pay Per Click Advertising
The quickest way to make sales online is to go directly to the search engines and pay for traffic. Now this is a risky technique as you may end up spending more than you profit from back!
Using a PPC system such as Google’s Adwords allows you to advertise besides ... (Read more)
Read moreAnchor Text for Keyword Rankings
Posted by admin on August, 20th 2010
You probably know that the number of external links effects your search engine rankings but do you know the importance of what those links say?
The ‘anchor text‘ is the text displayed on an a link for example here is a link to RealWebSEO.com with the anchor text “SEO Nottingham”: SEO Nottingham
The text on a link can be set to anything you like, bad examples of internal of external links are:
- Image Links (as seen on many navigation bars)
- Links that have un-descriptive anchor ... (Read more)
Advantages of a WordPress CMS for Businesses
Posted by admin on August, 17th 2010
Whether it be for announcing exciting news or boostering on-site SEO, every business can benefit from having a content management system (CMS), also known as a blog on their website.
Let me first explain the advantages of having a blog and then convince you why WordPress, which is totally free, is the best option for the blog software on any site:
Advantages for having a blog CMS on your website
- Once setup, ANYONE can post on a blog without ANY technical knowledge
- All of your posts ... (Read more)
The Snowball Effect with SEO
Posted by admin on August, 12th 2010
If you consistently work hard and perform the right steps in SEO you create a “snowball effect” with the amount of traffic you receive, read on to find out more…
Starting out on SEO is like trying to fight your way out of a crowd of people, there are usually hundreds or thousands of websites out there targeting the same keywords as you who would love to be number one in the search engines. The way to get out of this scramble is to work hard on ... (Read more)
Read moreHow Clean HTML Code Effects SEO
Posted by admin on August, 9th 2010
How clean is your HTML coding? Place your link into the W3C Validator right now to check…
If you have passed the W3C validation then well done! If you have failed then perhaps you don’t need to worry as much as you think… keep reading.
Let’s look at the number of validation errors for the top 10 results in Bing for the keyword “slippers”, we have no experience in “slipper” websites so it will be an un-biased keyword. Also included is Google’s top 10 results for “lava ... (Read more)
Read moreHow to get Google Sitelinks
Posted by admin on August, 6th 2010The Holy Grail of SEO is where your site is powerful enough that “Google Sitelinks” appear in the search results for your site’s listing.
Recently our highly talented SEO team managed to get their 5th Site links appearance for one of our new clients University of Whatever:
University of Whatever (UOW) sell fantastic Uni-style clothing such as hoodies, sweatpants and t-shirts that can be worn even if you never went into higher education!
Recently with our help UOW optimised their site’s URL structure to enhance on-site SEO. Most of their target ... (Read more)
Read moreSEO Advantages of Magento
Posted by admin on August, 3rd 2010
When it comes to ecommerce software there really is only one choice if you want to perform on-site SEO efficiently and that’s the open source software Magento.
Why is Magento the best e-commerce software for SEO? Flexibility and acccuracy…
Categories can be created in Magento which create a sub-folder; linking to the sub-folder itself brings up a preview of all the products within it or you can set the sub-folder to show another set of sub-categories. This beautifully separates different sections of a website in the same way WordPress does with it’s ... (Read more)
Read more