When is the best time to Blog?

Recently Google finally updated their PageRank scores across the internet and both of our major websites both blogged about it within 20 minutes of the first report.

JunoWebDesign.com has the advantage of having it’s blog posts entered directly into Google’s news feed, look at the traffic spike it produced when it blogged about the page rank update:

Traffic more than doubled with that one blog post! This boom in traffic helped gain natural links towards Juno and helped spread news about the brand of web ... (Read more)

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Google PageRank (PR) Update!

At last, Google have updated their PageRank score on web-pages across the whole of the internet!

The last Google Toolbar PageRank update was way back on the 2nd of April 2010 and it’s been a huge wait this time around with 2009 having 5 updates and 2010 having only one.

You can quickly tell the worth of a website by looking at it’s PR, a PR higher than 4 shows that a website has achieved some very quality links over it’s lifetime and will be full of unique content. A ... (Read more)

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Student Accommodation – Student Mundial SEO Client

Student Mundial provided a different challenge to Real Web SEO than our usual clients.

The website promotes student accommodation across the globe. The unique twist is being able to share foreign rented apartment (or houses) with the type of people you are likely to get along with.  You can even use the site to find students from the same country you are studying at if you want to learn their language and culture more in depth.

Already utilising social media channels and blogging, Student Mundial had a good start in SEO.  After Google’s local listing update in November our focus was ... (Read more)

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Solid SEO advice

solid seo adviceHowever SEO changes in the future there is always some golden rules to follow that will never change (hopefully!).

Whenever someone writes a book on SEO there are waves of people who say “…it’s out of date!” or “…this won’t be valid in one or two years time.” for example.

It’s true that things will change in the near future with search engines and how people use the internet but the basic principles of SEO will remain absolute; they are:
Make your website useful to visitors
- People want to see new content ... (Read more)

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SEO Debate: Do English skills count as a ranking factor?

Do your English skills count as a ranking factor in SEO or is your general content more important?

Say you were building a brand new search engine, what are the advantages and disadvantages of checking and ranking for grammar and spelling?

Advantages of ranking well written content highly

- If grammar and spelling are correct the content is more likely to be of good quality
- No software would be required to correct spellings or grammar, it would be much quicker to process
- All keywords would be clear and a generic theme can be ... (Read more)

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Google Fix Search Engine Results!

Google have (for the first time) fixed their own search engine results.

Before anyone sues don’t panic… Google have teamed up with the Samaritans and other charities to help people in need.  If anyone is looking for ways to commit suicide for example they’ll notice the number to call the Samaritans who are especially trained to deal with anyone in a highly emotional state. See below the image when you search for the word “suicide”:

Google’s original stance on charities was for them to use PPC advertising and “ethical” SEO techniques to ... (Read more)

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Google Adwords – 10 Year Thank You Video

With Google Adwords hitting the ripe age of ten years old last month they have created a special area on Youtube where you can view and share successes made from the advertising platform: www.youtube.com/user/adwords10

Even more fun is the “thank you” video created for each Adwords user currently advertising, here is the example spotted by our SEO client Controliss Blinds, it’s a great viral effort:
–> Google thank you video – ControlissBlinds.co.uk <–

Here at Real Web SEO we are managing more and more ... (Read more)

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Quality Sofa Beds

The Storage Bed Company based in Calverton, Nottingham have broadened their innovative skills to produce quality sofa beds designed perfectly for saving space and effort.

With sofa beds being several times more popular than storage beds (in terms of online searches) our client wanted a head start with the SEO before the new site launches.  A month down the line we have surpassed 1,000 external links towards thesofabed.com and have got a good baseline for more advanced SEO.

All the sofa beds are hand made in the UK and ... (Read more)

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Link Building Strategies

When building links towards your website what strategies should you consider?

It’s really easy to add a link onto a blog, social network or forum but as thousands of people discover with SEO, there is no easy way to optimise successfully!  If you’re going to create a link to promote yourself then you’ll have to be smart about it and put a little effort in…

An important ranking factor in Google is the surrounding content around a link.  When I say surrounding content I mean the text within the same tag in the HTML code of the website, typically you’ll see user ... (Read more)

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Using a PPC Campaign alongside SEO for Business

SEO is the key to long term success but PPC (pay per click) is ideal for making quick amounts of instant profit.

When we perform SEO for our clients sometimes the links can several weeks to several months to take effect and position a site highly in the search engines.  When you have a fully functioning site that is likely to convert visitors into sales it would be a crime to waste time and wait for natural traffic when there’s perfectly good traffic out there which can be bought.

PPC is a numbers game, ... (Read more)

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