The Science of SEO – Separating Facts from Feelings
Posted by admin on June, 15th 2011
The human brain constantly looks for patterns and relationships between objects, emotions, words and sound. When it comes to the ‘Science of SEO’ we need to put all emotions aside to separate the facts from our own feelings, values or emotions.
Google’s search engine algorithm still remains a closely guarded secret. Knowing how Google works can be very profitable as high rankings equates to high traffic levels on a website, especially on keywords which many people enter in.
Google reportedly looks at between 300-500 signals to ... (Read more)
Read moreSEO for Luxury Products or Services
Posted by admin on June, 3rd 2011
If you’re selling a luxury service or luxury items then you should adjust your search engine strategy accordingly. Even with a small budget you can gain great profits in un-tapped or emerging markets online.
Let’s imagine you were selling the world’s best tasting, top looking and most expensive ice cream, so expensive in fact that it gets delivered by a freezer van straight to your door! Traditional marketing and PR has brought in a suprising amount of revenue and you have invested in a snazzy, functional website catered around the ice cream brand.
Some ... (Read more)
Read moreHow to upgrade an ecommerce website with little impact on SEO
Posted by admin on May, 24th 2011Upgrading an ecommerce website to a completely new system can have a big impact on SEO whilst the search engines ‘catch up’ with the new information.
Simply turning the old site off and switching the new site on will generally destroy a majority of organic traffic for a period of between 3 – 5 weeks in our experience. For some established ecommerce stores, 3 – 5 weeks is a nightmare to disappear in Google’s search results as many hundreds of sales are lost (usually just after a large investment has been made on new development work also).
The new site under development ... (Read more)
Read moreShabby Chic Furniture and other amazing products from Graham and Green
Posted by admin on May, 16th 2011
We’re pleased to announce that Graham and Green, known for their inspirational contemporary furniture and fabulous home accessories are enlisting our SEO services to improve sales and brand awareness.
Working around the clock with the development team from Juno, we settled on an information architecture that satisfied customers, search engines and Graham and Green themselves. Although G&G’s products are categorised, a robust, dynamic system of URL rewrites in Magento were used to give each collection of products center stage along with permanent links from the drop-down navigation bar.
The ... (Read more)
Read moreHow to Choose the Best Domain Name for SEO
Posted by admin on May, 4th 2011
Sadly when picking a domain name for a new website all the best ones for SEO are usually taken; have no fear though as there are still lots of great domain names available…
- Exact keyword match domain names were once a prime online commodity, for example if you had a website about “Umbrellas” then the domain name Umbrellas.com would automatically do very well in the search engines with very little SEO. Luckily the days of exact match domain dominance has dwindled in Google and things are a ... (Read more)
Read moreSEO Myth – “Google Favours W3C Validiated Web Pages”
Posted by admin on April, 19th 2011
Does Google favour web pages with perfect HTML code or will it happily accept one with coding (syntax) or validation errors? Google’s spokesperson Matt Cutts (shown in this video on this topic) has said for many years that demoting webpages which don’t validate to the W3C standard is not something Google will ever consider.
Some web developers and so-called “SEO experts” will argue that compliant code will work in every web browser and take less time for a web spider to crawl and take the data/content out. Therefore all ... (Read more)
Read moreUsing Google Analytics to Spot Conversion Leaks
Posted by admin on April, 8th 2011
Google Analytics can be an extremely valuable tool for spotting what elements are working and what could be improved on your website.
As an SEO company we are now becoming more and more involved with Conversion Optimisation, the process of converting visitors into customers or subscribers on a website also known as the ‘science of selling’. Increasing traffic levels by performing search engine optimisation is a key focus for many website owners… conversion optimisation on the other hand is just as valuable as it can produce ... (Read more)
Read morePartner Links
Posted by admin on April, 1st 2011A great way of gaining lots of links quickly is partnering up with websites and adding your link into their site-wide footer or side bar.
A link within a WordPress blogroll for example would be displayed on every single page on the entire blog, this way you can get hundreds of links very quickly for your website with little effort. Some eCommerce sites has thousands of product pages and many powerful category pages that acquire PageRank over time, a partner link here could be very valuable, especially if it’s towards a related website.
Site-wide partner links will be (or already have been) ... (Read more)
Read moreGoogle’s “Best Guess”
Posted by admin on March, 23rd 2011Google very quietly launched a new little feature in the SERPs recently, the search engine now gives its ‘Best Guess” at any commonly agreed information.
Look at the example below for a Google search on a upcoming computer game called “Duke Nukem Forever”:
Searching the game’s name plus the words “release date” sparks off the new guessing feature, I recommend you give it a try for computer games, movies and albums.
Most upcoming releases don’t yet show in Google’s search results and ones that do are mentioned from only reputable sources such as magazine ... (Read more)
Read moreQuick Meta Guide
Posted by admin on March, 18th 2011Here’s a quick Meta re-cap on what you should be focusing on (and what to ignore) when performing on-site SEO.
Meta Title
This is the most important place to describe what’s on the page. All the search engines take full attention to the title of each page and can display up to 60 characters including spaces. There is no penalty for writing over 60 characters but the title will be dotted out (…) and not all the keywords will count.
Keywords that people will regularly search for should appear in the title, for example on a shopping page for ... (Read more)
Read more